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Martin Lindnera concept that Jason borrowed from Clayton Christensen (a famous professor at Harvard Business School) in the books Innovators Dilemma and Innovators Solution. The idea is that there exists an entire market of nonconsumers, or people who have a need but e
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Brent SordylLesson 10: Interruption is the Enemy of Productivity
At 37 Signals, they favor passive communication like email versus things that are more instantaneous but also interrupt your workflow.
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