Survey: 48% of Bank Customers Want Web 2.0 Gadgets - ReadWriteWeb - The Diigo Meta page

• 14 Jun 08
  

  Frank Hamm

  bank survey studie web2.0 security

• 05 Jun 08
  

  Greg Hollingsworth

  Very interesting.

  readwriteweb banking web 2.0

  • The survey was conducted among 1000 Facebook users between the ages of 18-34. The fact that the survey was conducted among Facebook users gives it a bias towards tech-savvy people
  • • 27% of respondents said they are willing to switch banks in order to use secure Web 2.0 gadgets to manage personal finances; 73% would not.
    • Nearly half of respondents (48%) said they would use secure gadgets for personal banking if their bank offered it
    • Men are more open to use these new tools than women (55% to 45% respectively)
    • The older age group - 25-34 - are more open to using Banking 2.0 tools
  • 2 more annotations...
  • • 53% of 25-34 year olds said they would take advantage of a web 2.0 banking service, compared to 45% for the 18-24 year olds.
    • The key stat comparison I think is that nearly half would use web 2.0 tools if offered by their current bank, but only 27% would consider switching to another bank because of it.

Page Comments

• 
  Greg Hollingsworth on 2008-06-05
  I wonder if this would extend to other financial service products?

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