This link has been bookmarked by 17 people . It was first bookmarked on 03 Apr 2008, by Roger Chen.
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23 Apr 08
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08 Apr 08
Chris HeuerMarshall Kirkpatrick makes some excellent points in this post on why blogs are still an important part of the chain of influence - sometimes it is direct and sometimes it is more subtle
bloggers blogging marketing participation socialnetworks trust web2.0 wom tippingpoint
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07 Apr 08
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05 Apr 08
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04 Apr 08
hubert guillaudL'influence des blogueurs populaires est battue en brèche par une nouvelle étude qui montre que les lecteurs sont sceptiques avant tout et préfèrent recevoir leurs conseils d'achats de leurs relations sociales proches.
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03 Apr 08
Frederik Van ZandeA new study by Canadian research firm Pollara has surfaced data indicating that Malcolm Gladwell's popular theory about key influencers moving markets may not be valid. Gladwell's arguments in the 2000 book The Tipping Point had reached levels of cliche approaching The Wisdom of Crowds, in large part because of its seductiveness to marketers.
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