This link has been bookmarked by 8 people . It was first bookmarked on 09 Mar 2008, by willss.
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13 Oct 08
Andy BrudtkuhlRe-localization is about locals. It is about people who like being in one place and interacting with neighbors. This does not make it a closed world. Local shopkeepers/restaurants/cafes welcome the stranger/traveler/tourist with their credit card. Realtors, plumbers and all kinds of small businesses welcome the newcomer, who may put down roots here and become a regular customer.
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22 Mar 08
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People increasingly look for reasons to avoid traveling, knowing we will get crowds, intrusive security, a bland sameness everywhere, crumbling infrastructure that could be dangerous and to top it all a smidgeon of guilt about our carbon footprint. When travel looks like fun, it is “off the beaten track”,
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The work from home generation increasingly takes a world without commuting to Dilbert cubicles for granted;
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Consumers increasingly value local and hand-made as special, for which they are willing to pay a premium; consumers want the opposite of mass-produced.
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Taken together, these trends are being referred to as re-localization. An alternative name is Local 2.0. The difference is subtle but real.
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The big focus is on location based services.
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21 Mar 08
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2. The work from home generation increasingly takes a world without commuting to Dilbert cubicles for granted; reducing our dependency on highways and mass transportation. In that more local world, we can get about by foot, bicycle or maybe electric car; we are also more likely to interact with and care about local shopkeepers and other suppliers.
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3. Consumers increasingly value local and hand-made as special, for which they are willing to pay a premium; consumers want the opposite of mass-produced. We increasingly distrust the industrial food that comes from the Meatrix and a book about sustainable agriculture hits the bestseller lists. Local food is the new black, “better than organic“.
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Re-localization is about locals. It is about people who like being in one place and interacting with neighbors. This does not make it a closed world. Local shopkeepers/restaurants/cafes welcome the stranger/traveler/tourist with their credit card. Realtors, plumbers and all kinds of small businesses welcome the newcomer, who may put down roots here and become a regular customer.
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People don’t live online. Re-localization is all about human interaction face to face. If you think community = online…ahem, get a life! MeetUp looks like a big winner in this environment. Mobile is a big deal, but you will be hard pressed to offer something more compelling than hitting autodial to tell your friend what cafe you are in.
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10 Mar 08
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