This link has been bookmarked by 7 people . It was first bookmarked on 01 Apr 2008, by Andrew Nachison.
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03 Apr 08
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Stefan MellesTo stay ahead of competition from Peet's, Caribou, McDonald's, and Dunkin' Donuts and a suffering economy Starbucks developed and launched My Starbucks Idea.
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02 Apr 08
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01 Apr 08
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Andrew NachisonMuhammad Saleem in ReadWriteWeb writes:
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With Starbucks' stock beaten down from its mighty highs of $47 to recent lows of $17 in the face of strong competition from Peet's, Caribou, McDonald's, and Dunkin' Donuts and a suffering economy, the coffee house chain has made many changes over the past few months. From eliminating jobs and reshuffling management to permanently shutting down lagging stores and retraining its baristas, perhaps none of these moves will be as important or effective in the long run as the development and launch of My Starbucks Idea.
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With Starbucks' stock beaten down from its mighty highs of $47 to recent lows of $17 in the face of strong competition from Peet's, Caribou, McDonald's, and Dunkin' Donuts and a suffering economy, the coffee house chain has made many changes over the past few months. From eliminating jobs and reshuffling management to permanently shutting down lagging stores and retraining its baristas, perhaps none of these moves will be as important or effective in the long run as the development and launch of My Starbucks Idea.
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