How to Comment About Your Company on Blog Posts, Without Being Spammy - ReadWr... - The Diigo Meta page

• 15 Sep 09
  

  prsajobcenter

  For every 1000 people who read a tech blog post, there may be one that leaves a comment. Lurking in the crowd are any number of people who ...

• 16 Jul 09
  

  Lawrence Liu
• 18 Aug 08
  

  Pavan Kanwar
  • We like it when you leave good and useful comments. What do those look like?
  • transparent
  • 24 more annotations...
  • • about who you are and what your interests are is fundamental
    • add value
    • loud, self-centered, only semi-relevant and often have the tone of a spurned lover
    • super humble, gently engaged with competitors and focused on adding value to the discussion of the whole sector
    • "don't forget about us"
    • consider where that company's competitors are in the market
    • Feel free to comment about updates to your service that we may not be aware of when they aren't so rare, either
    • At those times, a good blogger will welcome your clarification.
    • misconceptions
    • where the company stands in growth, history or target audience
    • Adobe's John Dowdell jumped in to comments and put some numbers in perspective for us.
    • His comment wasn't particularly gentle, but that's ok - he works for Adobe and we were very wrong in the assertion he was commenting on.
    • but we could use your help, vendors, in fleshing out the details and differences between various service offerings.
    • what tools are available to solve particular problems
    • RivalMap's Kris Rasmussen jumped into comments
    • features
    • but that the primary differentiation was a price margin of tens of thousands of dollars!
    • Alex Williams thanked WWD's Jason Harris for mentioning his company in a review of a competitor, praised the competitor's unique feature set, then articulated some fundamental differences between the companies that Harris didn't mention in his review and finally closed the comment with more appreciation for the competitor. That's a model example of a company adding value in a dignified way to a blog post about a competitor.
    • Don't throw your URL into the text of the comment or take that time to talk yourself up.
    • dignified congratulations
    • unspoken message is that your niche is further validated, a rising tide lifting all boats. Don't act like you're drowning.
    • left an incredibly helpful comment that included two good links to sites other than hers
    • the New Robert Scobles for a discussion about other ways this can be done.
    • We'd love to learn about more strategic options; spamminess is really annoying, learning together is fun and fulfilling
• 16 Jul 08
  

  Camille Hartmann

  blogs

• 13 Jun 08
  

  Kyla K

  resource blogging corporate communications communications spam

• 08 Jun 08
  

  Tac Anderson

  A great guide to company employees who want to add to the conversation. There's a fine line between evangalistic and spammy.

  ncb blogging commenting

• 07 Jun 08
  

  Ben Phillips

  advice blog blogging business marketing media resources Tips web2.0 socialmedia blogs commenting PR

• 06 Jun 08
  

  Jon Aston

  blogs social_media comments PR marketing communications

• 

  Rem Palpitt

  entreprise web2.0 tech best-practices blogs business

Would you like to comment?

Join Diigo for a free account, or sign in if you are already a member.