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06 Jun 09
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05 Jun 09
Andy BrudtkuhlNow those critics will have something else to get up-in-arms about: Izea is planning a launch of a new ad platform called "Sponsored Tweets." And just like it sounds, this new spinoff will pay people to tweet.
According to an article on AdWeek, the Sponsored Tweets Twitter ad platform is set to launch in about a month, or so says Izea CEO Ted Murphy. Already the company has run promotions on Twitter like this one for Blockbuster where all the posts are marked with a #spon hashtag indicating the post is a paid tweet. Once launched, the Sponsored Tweets program will follow a similar course.
Murphy believes the community will be self-policing and the sponsored messages won't get out-of-hand since too many paid tweets could easily alienate a Twitter user's followers. And because some campaigns will pay based on the number of clicks a link receives, that's not something the pay-per-tweet participants would want to risk. (Other campaigns will pay a flat rate per tweet).
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