Driessen Samuel's personal annotations on this page
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people are using traditional communication sites and services (think webmail, IM, and discussion groups) less and less and choosing to use Facebook and other social networks instead.
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that it's because people can conduct the same activities on the social networks as they did before via email, IM, and other communication properties, but now they can do so more efficiently.
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common perception is that communication among these younger groups takes place via social networks (and, of course, text messaging).
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OPA's research also revealed that visits to content sites have increased over the past five years - up 24% since 2003.
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findings from March of this year which claimed that social networks and blogs were now more popular than email based on time spent.
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However, what we can take away from both reports is that, numbers aside, email is definitely being impacted by the social networking trend.
This link has been bookmarked by 4 people . It was first bookmarked on 18 Sep 2009, by Dan Dal.
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people are using traditional communication sites and services (think webmail, IM, and discussion groups) less and less and choosing to use Facebook and other social networks instead.
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that it's because people can conduct the same activities on the social networks as they did before via email, IM, and other communication properties, but now they can do so more efficiently.
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more people than ever are spending their time online visiting content sites which provide news, information, and entertainment
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Why Social Networks are Replacing Email
As to why social networking sites have led to declining use of other communication tools, Pam Horan, president of the OPA, speculates that it's because people can conduct the same activities on the social networks as they did before via email, IM, and other communication properties, but now they can do so more efficiently.While we would argue that in the business world, emailing is still an essential, "can't live without it" tool, it's not so far-fetched to say that Facebook and the like have changed mainstream users' online behavior. Want to share a funny video? Post it to your profile. Have new pictures from your vacation? Upload them to an online album. These are precisely the sorts of online activities that only a few years ago took place primarily via email messages. Social networking has undoubtedly changed that.
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