understand how similar groups meet / don't meet the needs already
crate a unique experience that really is engaging people
enable discussion board, the wall, photos, etc ...
read and respond to comments
be transparent about your role & perspective
only large brands and companies are able to afford creating sponsored groups. According to Charlene, the costs are usually in the six figures for a three month engagement. However, any company can setup a traditional group for no cost at all.
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