This link has been bookmarked by 16 people . It was first bookmarked on 18 Jun 2009, by Sunny Sullivan.
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25 Jun 09
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flo kane1. Be a Panther, Not a Dinosaur (closeness to the customer)
2. Evolve Your Organizational Culture and Structure
3. Understand that Loyalty Is Key to Revenue
4. Bring in the Right People
5. Have a Strategy!socialmedia marketing branding theory theorie strategy strategie managementtheorie management
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Customers increasingly expect to engage with brands instantaneously and satisfactorily
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To survive, brands know they must interact with their customers in new ways across all channels: from outbound marketing to product feedback to sales to support.
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People with this quality regularly interact with others online, use various social media conversation tools, are passionate about communities, and can mobilize others with a 140-character line
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ability to articulate and translate this in-the-trenches knowledge in a way that makes sense to corporations
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The corporation today must first figure out its goals in the Web 2.0 world, set relevant metrics, invest in understanding customer needs, and map out an actionable plan it can implement
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21 Jun 09
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18 Jun 09
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