Richard: Why did you start this company?
Alex: I have been thinking about personalization and semantics for quite sometime. I saw that there was a gap between theoretical thinking about semantic web and practical steps to get to it and wanted to help bridge it. Ironically my previous startup, Information Laboratory (which was sold to IBM), was focused on the structure of complex systems like software, power grids and society. So I think that understanding of the structure can take you very far, but to build truly personalized online experiences you need to understand the semantics of things.
Richard: Tell us what adaptiveblue has achieved so far?
Alex: We have developed and launched our product in record time - just short of 5 months. We also created innovative and important pieces of infrastructure for blueorganizer. We leveraged XML and JavaScript to roll out new collections and actions in a very short time, without having to do JavaScript coding. Finally, we just had an amazing launch at DEMOfall. It has been a great success and we are very pleased.
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