The Attention Economy: An Overview - ReadWriteWeb - The Diigo Meta page

• 06 Nov 09
  

  Emily Vickery

  trends culture economy

• 14 May 09
  

  Mireille J

  attention web2.0 economy information economics social

• 06 May 09
  

  natasha marks
• 29 Apr 09
  

  Andy Goodwin

  Misc

• 22 Apr 09
  

  Thomas Ho

  wif14

  • It is no secret that we live in an information overload age
  • It is also a big problem for news sites, blogs, search engines and online
    retailers. Our scarcity of attention hurts their economics. The web sites that contain
    content relevant to us have a big incentive to make sure that we find it.
• 

  Dave Duarte

  attention economy businessmodels economics

• 02 Apr 09
  

  Bjoern Sievers

  furl Bookmarks Medien ifp attention web2.0 economy information psychology economics media delicious

• 09 Jan 09
  

  Jim Walker

  Attention Economy trust

• 25 Dec 08
  

  Youssef El Ayadi

  attention economy information overload socialmedia web2.0

  • I am glad I found this article, it gave me plenty food for thought.

    
    
    

    To me, the attention economy described here is just a meta-economy and therefore simply postpones the problem of information overload. Currently, web 2.0 is taking over web 1.0 and soon a need for web 3.0 will emerge. Attention economy may help towards 3.0, but I'm afraid one cannot circumvent the laws of entropy and information simply by tricking, rearranging or reorganising information into successive meta-levels.

    • 

      Youssef El Ayadi on 2008-12-25

      Great comment linking web 3.0 and attention economy and information overload.
• 04 Sep 08
  

  Sacha Arozarena

  economy web2.0 ideas marketing

• 28 Jul 08
  

  Nathan Rein

  By Alex Iskold. I intend to read this, but haven't yet.

  !toread 2.0 web km

• 27 Jul 08
  

  M McBride

  Another key ingredient of the Attention Economy is privacy. The challenge is not just to protect consumers information, the challenge is to put the user in control of her information.

  attention agency social socialmedia society culture behaviour

• 20 Jul 08
  

  Kim Kobza

  social attention

• 04 Apr 08
  

  Lisa Spiro

  l"aw of information, stated first by Herbert Simon: the rapid growth of information causes scarcity of attention."

  abundance authority information_overload information_fluency

• 22 Mar 08
  

  Scott Pierce

  Attention bluedot news post web

• 13 Mar 08
  

  Elaine Talbert

  blog readwriteweb realcute socialnetworking socialsoftware web2.0

• 03 Mar 08
  

  E K
• 24 Feb 08
  

  Javed Alam

  good article

  attention economy overview

• 15 Feb 08
  

  netklon

  2read

• 09 Feb 08
  

  Michael Becker

  communication blogs culture attention information reading web2.0 web writing Internet digital economy media

• 

  Sarah Horrigan

  attention communication content digital literacy MAODE H806 web2.0

• 05 Jan 08
  

  Stephan lamprecht

  attention business economy marketing web2.0

• 19 Dec 07
  

  Tobías Feijoo

  atención blogs economía nntt publicidad

• 12 Dec 07
  

  Michal Chytil

  attention

• 14 Nov 07
  

  Adriana Lukas

  When information is abundant, the false positives are very costly - they are basically deal breakers. (crucial - so transparency and genuine value as defined by the individual user is the only way to survive in increasing information overflow).
  The basic

  attentioneconomy VRM advertising delicious

• 07 Nov 07
  

  mindfulness

  Psychology Knowledge Management

• 31 Oct 07
  

  mark van

  While commercially motivated the idea of the attention economy may have notions for the JISC DPIE personalisation study, see the diagram 'The attention economy - putting the user in control' for some architectural relevance to the study

  web personalisation jisc-dpie ui

• 01 Sep 07
  

  Michel Bauwens

  The founders of AttentionTrust succeeded in defining a simple, elegant, yet encompassing set of principles that define the rules of the game, by outlining the basic consumer rights in the AttentionEconomy

  Attention P2P-Economics Open-Standards P2P

• 26 Aug 07
  

  Sue Maberry

  what happens in the face of too much info

  web2.0 trends

• 

  Emanuele Quintarelli

  2007 alex iskold attention attention economy read_write web

• 

  Gary Burge

  The explosion of new types of information online is a double-edged sword. We both enjoy and drown in news, blogs, podcasts, photos, videos and cool MySpace pages. And the problem is only going to get worse, as more and more people discover the new web.

  AttentionEconomy attention ReadWriteWeb articles

• 23 Aug 07
  

  attention economy

• 18 Jun 07
  

  Heinz Wittenbrink

  "The basic ideas behind the Attention Economy are simple. Such an economy facilitates a marketplace where consumers agree to receives services in exchange for their attention... "

  by:AlexIskold via:DieterRappold attention-economy

• 02 Jun 07
  

  estell_e itsme

  economie_attention

• 25 Apr 07
  

  KO -
• 13 Apr 07
  

  Carl Hallard

  economics

• 02 Apr 07
  

  Matthias Schwenk
• 22 Mar 07
  

  Christophe Deschamps

  Très intéressant article sur l'économie de l'attention

  informationliteracy

• 21 Mar 07
  

  Raphael Rousseau

  It is no secret that we live in an information overload age. The explosion of new types of information online is a double-edged sword. We both enjoy and drown in news, blogs, podcasts, photos, videos and cool MySpace pages. And the problem is only going t

  attention Web2.0 economy information psychology economics media social web for:tbondolfi

• 17 Mar 07
  

  Hamish Macleod

  attention.economy

• 16 Mar 07
  

  Jackie

  attentioneco whatis

  • AttentionTrust has created a Firefox
    add-on called AttentionRecorder
  • Ideally, a body of standards and
    protocols should be the technological foundation of the Attention Economy.
  • 9 more annotations...
  • • in an Attention Economy, a user's information is up for
      grabs and can be bought and sold is misinformed. Instead, the user chooses what services
      he/she wants to receive, in exchange for their attention information
    • The challenge is not just
      to protect consumers information, the challenge is to put the user in control of her
      information.
    • Another key ingredient of the Attention Economy is privacy.
    • However, it is not possible for sites to generate relevant, personalized
      content unless they know the user. To personalize, web sites need to know you: your
      browsing history, the books you like, the wines you drink, the music you listening to,
      etc. The more information the better.
    • It is important to realize that the key ingredient in the attention game is
      relevancy.
    • Such an economy facilitates a
      marketplace where consumers agree to receives services in exchange for their attention.
      The ultimate purpose is of course to sell something to the consumer, but the selling does
      not need to be direct and does not need to be instant.
    • The idea behind
      the Attention Economy is to create a marketplace where consumers are happy,
      because if they are shown relevant information - then retailers are happy too, because
      happy consumers spend money!
    • The web sites that contain
      content relevant to us have a big incentive to make sure that we find it.
    • the
      rapid growth of information causes scarcity of attention.
• 14 Mar 07
  

  Markus

  km-technologies

• 13 Mar 07
  

  Tom

  attention-economy media news privacy web2.0

  • Things get more interesting when we realize that our attention crisis is not only our
    problem. It is also a big problem for news sites, blogs, search engines and online
    retailers. Our scarcity of attention hurts their economics. The web sites that contain
    content relevant to us have a big incentive to make sure that we find it.
• 

  eyal matsliah

  privacy

  • the law of information, stated first by Herbert Simon: the
    rapid growth of information causes scarcity of attention.
• 08 Mar 07
  

  sborowski

  marketing Management Practices Technology

  • Things get more interesting when we realize that our attention crisis is not only our problem. It is also a big problem for news sites, blogs, search engines and online retailers. Our scarcity of attention hurts their economics. The web sites that contain content relevant to us have a big incentive to make sure that we find it.
• 06 Mar 07
  

  Eric Sizemore

  Here is an outline of what the Attention Architecture will look like...

  Library & Info Science

  • Because of this information explosion, we no longer read - we skim. The news that used to last a day now lasts just a few hours, simply because we need to pay attention to the new news. So it is becoming increasingly difficult to juggle all the news sources and keep on top of things. Which brings us to the law of information, stated first by Herbert Simon: the rapid growth of information causes scarcity of attention.
• 05 Mar 07
  

  Mike Nall

  attention analysis

• 04 Mar 07
  

  Martin Lindner

  basic article

  attention deli

• 03 Mar 07
  

  sungun

  管理

• 

  Dale Pike

  attention web2.0 economy psychology information economics media internet read_later @TO_READ

• 

  Paul Sweeney

  attention economy socialsoftware web2.0

• 

  Joe Murphy

  Online - Good Reads General The Basics

  • Things get more interesting when we realize that our attention crisis is not only our problem. It is also a big problem for news sites, blogs, search engines and online retailers. Our scarcity of attention hurts their economics. The web sites that contain content relevant to us have a big incentive to make sure that we find it. Consider this scenario. You navigate to a news site and start reading the headlines. What is the likelihood that you leave if you see an irrelevant headline? High. Another example. You go to Netflix and look at movie recommendations. What is the likelihood that you will stop browsing after Netflix shows you a movie you do not like? Again, very high.
• 02 Mar 07
  

  Bobby Elliott

  attention economy Internet Digital environment M.Sc.

• 

  Alex Ko

  collaborative-filtering social-media

  • When information is abundant, the false positives are very costly - they are basically
    deal breakers. Consumers happily leave sites, knowing there are a ton of alternatives out
    there. Unfortunately, this becomes a lose-lose situation, because if consumers rarely
    find satisfying experiences then retailers won't get consumer dollars. The idea behind
    the Attention Economy is to create a marketplace where consumers are happy,
    because if they are shown relevant information - then retailers are happy too, because
    happy consumers spend money!
• 

  Ian Delaney

  Quoted: The explosion of new types of information online is a double-edged sword. We both enjoy and drown in news, blogs, podcasts, photos, videos and cool ...

  2007 news search

• 

  Owen Mathews

  An interesting analysis of how the web is growing and how we can sift through all the information.

  toconsume article internet

• 

  Alexandre Cabanis

  article attentioneconomy media information economics

• 

  Orlin Monad

  attention business information item personalization social web2.0

  • It is no secret that we live in an information overload age. The explosion of new
    types of information online is a double-edged sword. We both enjoy and drown in news,
    blogs, podcasts, photos, videos and cool MySpace pages.
  • Because of this information explosion, we no longer read - we skim. The news that used
    to last a day now lasts just a few hours, simply because we need to pay attention to the
    new news. So it is becoming increasingly difficult to juggle all the news sources
    and keep on top of things. Which brings us to the law of information, stated first by Herbert Simon: the
    rapid growth of information causes scarcity of attention.
  • 11 more annotations...
  • • Economics of Attention
    • When information is abundant, the false positives are very costly - they are basically
      deal breakers.

    • AttentionTrust has created a Firefox
      add-on called AttentionRecorder which captures clickstream and redirects to a vault. The
      user also has a choice of where to store the data. A standard protocol between the
      attention capturing software and storage software ensures that users have the choice.

      
      
      

      The user information that is stored in the database can be accessed by trusted
      services. These services, approved by the user in advance, have the opportunity to take
      advantage of the user information to deliver personalization.

    • Here are some of the important issues that
      need to be addressed:

      
      
      
      • Silos: User information needs to be freed from proprietary silos
      • Round Table: The industry needs to create a round table, to enable
        organizations to govern both the business and technical aspects of the attention economy
        (think Java Community Process).
      • Education: People need to be educated about the value of their attention and
        the principles of attention economy. Avoiding privacy concerns will not work, instead
        they need to be tackled head on.
    • For example, it follows from the rules that services should provide a
      way for users to export their information. Another consequence of the rules is that a
      user should be able to request cancellation of their account and deletion of all their
      information.

    • The
      founders of AttentionTrust succeeded in
      defining a simple, elegant, yet encompassing set of principles that define the rules of
      the game, by outlining the basic consumer rights in the AttentionEconomy:

      
      
      
      • Property: You own your attention and can store it wherever you wish.
        You have CONTROL.
      • Mobility: You can securely move your attention wherever you want,
        whenever you want to. You have the ability to TRANSFER your attention.
      • Economy: You can pay attention to whomever you wish and receive
        value in return. Your attention has WORTH.
      • Transparency: You can see exactly how your attention is being
        used.
    • Another key ingredient of the Attention Economy is privacy. The challenge is not just
      to protect consumers information, the challenge is to put the user in control of her
      information. The notion that in an Attention Economy, a user's information is up for
      grabs and can be bought and sold is misinformed. Instead, the user chooses what services
      he/she wants to receive, in exchange for their attention information. To help message
      these ideas and to protect consumers, Steve Gillmor
      and Seth Goldstein founded an organization
      called AttentionTrust.
    • it is not possible for sites to generate relevant, personalized
      content unless they know the user
    • It is important to realize that the key ingredient in the attention game is
      relevancy. As long as a consumer sees relevant content, he/she is going to stick
      around - and that creates more opportunities to sell.
    • The basic ideas behind the Attention Economy are simple. Such an economy facilitates a
      marketplace where consumers agree to receives services in exchange for their attention.
      The ultimate purpose is of course to sell something to the consumer, but the selling does
      not need to be direct and does not need to be instant.
    • The idea behind
      the Attention Economy is to create a marketplace where consumers are happy,
      because if they are shown relevant information - then retailers are happy too, because
      happy consumers spend money!

Public Stiky Notes

• 
  Youssef El Ayadi on 2008-12-25
  Great comment linking web 3.0 and attention economy and information overload.

Page Comments

• 
  mel aclaro on 2007-09-14
  Worth reading. Interesting social analysis relating to consumers and management of information overload.

Would you like to comment?

Join Diigo for a free account, or sign in if you are already a member.