Anthropology: The Art of Building a Successful Social Site - ReadWriteWeb - The Diigo Meta page

• 28 Oct 09
  

  Fadzlan

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• 26 Oct 09
  

  Muhammad Kasim Baba

  @SocialBrowsing

• 11 Jun 09
  

  vickey bird

  Why Search Engines are Failing when it Comes to Collaborative Sites
  
  # Sign-up scams: Sites that a search engine may send you to where you must first sign up and pay, if you want an answer.
  # Register: A "road bump" that many sites have, and one Spolsky thinks reduces participation dramatically
  # Wrong answers: When searching for highly technical questions, a search engine may send you to a forum that has multiple answers. If you are unsure which answer is the correct one, you waste too much time working through the wrong ones.
  # Obsolete results: Google, for instance, will oftentimes give an older page priority. In turn, the page you are served is often outdated and no longer relevant.
  
  The Nine Building Blocks of Social Engineering
  # Voting: Copied from Reddit, via Digg, voting allows people to vote up answers they think are good. Stack Overflow tweaked its voting algorithm, giving the person who asked the question special power to select one answer as the official answer that will rise to the top regardless of what the community voted. The second answer, of course is always the highest ranked community answer.
  # Tags: Tags allow users to specify perspective. For instance, Spolsky explained, "you can add that I'm asking this from a VB perspective, not a C# perspective." Stack Overflow is also customizable with tags, allowing users to specify which technology they are interested in, and typical of most social sites. What is not typical however, is the ability to ignore tags that Stack Overflow has built in.
  # Editing: Taking a page out of Wikipedia, Stack Overflow allows users to edit both questions and answers; so answers could get better, rather than becoming "this frozen artifact on the Internet until the end of time," which is typical of most forum threads.
  # Badges: "A soldier will fight long and hard for a bit of colored ribbon," said Napoleon once upon a time, and so Stack Overflow made the decision to reward its users with badges. Over time, the badges show credibility.
  # Karma: People are willing to do

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  • Why Search Engines are Failing when it Comes to Collaborative Sites
  • • Sign-up scams: Sites that a search engine may send you to where you must first sign up and pay, if you want an answer.
    • Register: A "road bump" that many sites have, and one Spolsky thinks reduces participation dramatically
    • Wrong answers: When searching for highly technical questions, a search engine may send you to a forum that has multiple answers. If you are unsure which answer is the correct one, you waste too much time working through the wrong ones.
    • Obsolete results: Google, for instance, will oftentimes give an older page priority. In turn, the page you are served is often outdated and no longer relevant.
  • 2 more annotations...
  • • The Nine Building Blocks of Social Engineering
    • Stack Overflow was built around the assumption that people will go to Google which will send them to the right page. Each URL has the name of the question; each URL is permanent and clean, Metatags, sitemaps; anything and everything was done to ensure Stack Overflow's pages looked "reasonable to search engines."
• 10 Jun 09
  

  Robert D Fraser
  • the environment that you create influences people and how they behave
  • built in certain subtle ways; ways that you probably didn't think about
  • 1 more annotations...
  • • user interface you create for your applications will influence how people behave
• 05 Jun 09
  

  Mark Gammon

  socmediaed

• 26 May 09
  

  the the
  • all it takes is an understanding of anthropology and a lot of determination.
  • "In anthropology it's very clear that the environment that you create influences people and how they behave", Spolsky explained. "People will come into the environment and behave according to what you built in certain subtle ways; ways that you probably didn't think about."
• 20 May 09
  

  gsantipa

  Anthropology: The Art of Building a Successful Social Site
  
  Picture if you will, a collaborative site that runs on two servers, is managed by four people, and has attracted a third of its target demographic within six months of launch. A site that has had 800,000 posts submitted by its users in its short lifetime and has 16 million pageviews/month - and growing.

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  Domas Monkus

  socialmedia web2.0 readwriteweb stackoverflow

• 10 May 09
  

  smile watch

  "As we move from the era of computing into the era of the Internet, we no longer need to worry about computer-human interaction." Joel Spolsky told a group of programmers at Google last month. "What we do have to think about [in the era of social networking] is human to human interaction," he said. And according to Spolsky, to do that, you have to think as an anthropologist does.

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• 08 May 09
  

  Marisa P

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• 05 May 09
  

  Jesslyn 宜芳

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  Jon Aston

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• 04 May 09
  

  David Gifford
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  Raman Adlakha

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  Liz Becker

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  Jose Quesada
  • Joel Spolsky told a group of programmers at Google last month. "What we do have to think about [in the era of social networking] is human to human interaction
• 

  Gabriela Grosseck

  "In anthropology it's very clear that the environment that you create influences people and how they behave", Spolsky explained. "People will come into the environment and behave according to what you built in certain subtle ways; ways that you probably d

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  intontsang

  Picture if you will, a collaborative site that runs on two servers, is managed by four people, and has attracted a third of its target demographic within six ...

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  hoang nguyen duc

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  • collaborative site
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  • • collaborative site
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  Claudia Leigh

  Picture if you will, a collaborative site that runs on two servers, is managed by four people, and has attracted a third of its target demographic within six ...

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  Steven Josselson

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  Don
• 03 May 09
  

  Deeleea

  This is an interesting article on building a successful site with anthropological theory.

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  neilp9

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  Alexis Mons

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  Picture if you will, a collaborative site that runs on two servers, is managed by four people, and has attracted a third of its target demographic within six ...

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  adkittur

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  Diego Rodríguez
  • This is the story of Stack Overflow, a free question and answer site built by developers for developers that has fostered a strong and committed online community in under one year. How? Easy, according to founder Joel Spolsky; all it takes is an understanding of anthropology and a lot of determination.
  • In anthropology it's very clear that the environment that you create influences people and how they behave", Spolsky explained. "People will come into the environment and behave according to what you built in certain subtle ways; ways that you probably didn't think about."
  • 3 more annotations...

  • • 
      
      
      1. Sign-up scams: Sites that a search engine may send you to where you must first sign up and pay, if you want an answer.
      2. Register: A "road bump" that many sites have, and one Spolsky thinks reduces participation dramatically
      3. Wrong answers: When searching for highly technical questions, a search engine may send you to a forum that has multiple answers. If you are unsure which answer is the correct one, you waste too much time working through the wrong ones.
      4. Obsolete results: Google, for instance, will oftentimes give an older page priority. In turn, the page you are served is often outdated and no longer relevant.
    • To work around these problems, Stack Overflow was built on what Spolsky calls the nine "building blocks" in an effort to create a site that was anthropologically correct and would encourage people to behave in a way that would work. He also pointed out that every single one is copied from somewhere else.
    • • Karma: People are willing to do for free what they're not willing to do for small amounts of money according to Spolsky and by offering karma, Stack Overflow encourages its users to do more. More Karma equals more privileges on the site.
• 

  Jjenna Andrews

  technology

• 

  Pavel Zemliansky

  community readwriteweb

• 

  fulvius longhi
  • Stack Overflow tweaked its voting algorithm, giving the person who asked the question special power to select one answer as the official answer that will rise to the top regardless of what the community voted. The second answer, of course is always the highest ranked community answer.
  • Editing: Taking a page out of Wikipedia, Stack Overflow allows users to edit both questions and answers; so answers could get better, rather than becoming "this frozen artifact on the Internet until the end of time," which is typical of most forum threads.
  • 1 more annotations...
  • • Each URL has the name of the question; each URL is permanent and clean, Metatags, sitemaps; anything and everything was done to ensure Stack Overflow's pages looked "reasonable to search engines."
• 

  L@jost EU project

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  James Schirmer

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  Anthony Broad-Crawford
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  James Rohal

  community voting tags editing badges karma performance webdesign

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  Wei-Jing Zhu
• 

  Krispijn Beek

  Picture if you will, a collaborative site that runs on two servers, is managed by four people, and has attracted a third of its target demographic within six ...

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  David Eubanks

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  Volker Davids

  Picture if you will, a collaborative site that runs on two servers, is managed by four people, and has attracted a third of its target demographic within six months of launch.

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  inspirat mx

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