Alternate Reality Games: What Makes or Breaks Them? - ReadWriteWeb - The Diigo Meta page

• 12 Feb 11
  

  Tracy Tuten

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• 02 Feb 11
  

  Dianne Rees

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• 04 Nov 10
  

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• 06 Sep 10
  

  Cathie Howe

  "Alternate Reality Games (ARGs) have become an incredibly powerful viral marketing and audience engagement tool over the last couple of years. However, the elements of a successful ARG remain a mystery to most people."

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• 06 Oct 09
  

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• 03 Aug 09
  

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• 03 Mar 09
  

  Marie Perez

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• 09 Jan 09
  

  Nicola Pallitt

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• 11 Dec 08
  

  Simon Brookes

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  Cathy Arreguin

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• 26 May 08
  

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• 23 Mar 08
  

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• 06 Feb 08
  

  Rich Oglesby

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• 05 Jan 08
  

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• 03 Jan 08
  

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• 02 Jan 08
  

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• 30 Dec 07
  

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• 28 Dec 07
  

  airesearch
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  Alternate Reality Games (ARGs) have become an incredibly powerful viral marketing and audience engagement tool over the last couple of years. However, the elements of a successful ARG remain a mystery to most people.

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• 27 Dec 07
  

  Christopher Rice

  ARG games marketing

• 

  Alan Levine

  Alternate Reality Games (ARGs) have become an incredibly powerful viral marketing and audience engagement tool over the last couple of years. However, the elements of a successful ARG remain a mystery to most people

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