Will Richardson on 2009-01-28
This idea needs some unpacking...
Will Richardson's personal annotations on this page
Willrich bookmarked
on 2009-01-28
It has been a harsh year for marketing firms. Companies are looking to divert marketing dollars to more targeted social media destinations. And this is just the beginning. David Spark, founder of Spark Media Solutions, says that businesses will need to go beyond paying people to Tweet or put up a Facebook page. Social media's new job descriptions will call on subject-matter experts who can plan for relevant interaction within networks and aggregating platforms and bring together products, services, and people.
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Social media's new job descriptions will call on subject-matter experts who can plan for relevant interaction within networks and aggregating platforms and bring together products, services, and people.
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Willrich on 2009-01-28This idea needs some unpacking...
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This link has been bookmarked by 97 people . It was first bookmarked on 27 Jan 2009, by Cosmin Ghiu.
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having smaller well-targeted niches can lead to much better returns than marketing to one large undifferentiated mass of users
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Meaning and connection -- two key anchors of all things social media
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Katt Blackwell-StarnesIt has been a harsh year for marketing firms. Companies are looking to divert marketing dollars to more targeted social media destinations. And this is just the beginning. David Spark, founder of Spark Media Solutions, says that businesses will need to go beyond paying people to Tweet or put up a Facebook page. Social media's new job descriptions will call on subject-matter experts who can plan for relevant interaction within networks and aggregating platforms and bring together products, services, and people.
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Karen Westercommentary on the way Web 2.0 is used and future trends
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John LyleCritique of today's social media climate.
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But social media today is a pure mess: it has become a collection of
countless features, tools, and applications fighting for a piece of the pie.
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whatevernevermind BarrishWhile "eyeballs" used to be the coveted metric, both ad publishers and investors now realize that having smaller well-targeted niches can lead to much better returns than marketing to one large undifferentiated mass of users.
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People now deliberately seek meaningful connection, self-expression, and a relevant and receptive community
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People will be looking to get tangible and relevant value out of their social experience; they'll be looking for meaning and for order.
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Dawne WilkinsHow social media will change the way we communicate
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Yola de Lusenetnieuwe trends worden 'mensen' en 'inhoud' zeggen ze hier. maar gaat voorbij aan het feit dat er een onderstroom is van niet-zo-early adapters die het web gebruiken voor wat ze graag willen doen: de fora van motorliefhebbers en vissenkwekers. een heleboel
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Thomas Martin"Social media
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<script type="text/javascript">digg_url = 'http://digg.com/tech_news/10_Ways_Social_Media_Will_Change_in_2009';digg_bgcolor = '#ffffff';digg_skin = 'normal';</script><script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>It is now common practice among corporations to hire social media strategists, assign community managers, and launch social media campaigns, all designed to tap into the power of social media.
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But social media today is a pure mess: it has become a collection of countless features, tools, and applications fighting for a piece of the pie.
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Willy Ten9.Preparing for New Social Media Jobs. Lesquels ?
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Gabriela Grosseck"Social media" was the term du jour in 2008. Consumers, companies, and marketers were all talking about it. We have social media gurus, social media startups, social media books, and social media firms. It is now common practice among corporations to hire
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Will Richardson
It has been a harsh year for marketing firms. Companies are looking to divert marketing dollars to more targeted social media destinations. And this is just the beginning. David Spark, founder of Spark Media Solutions, says that businesses will need to go beyond paying people to Tweet or put up a Facebook page. Social media's new job descriptions will call on subject-matter experts who can plan for relevant interaction within networks and aggregating platforms and bring together products, services, and people.
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Social media's new job descriptions will call on subject-matter experts who can plan for relevant interaction within networks and aggregating platforms and bring together products, services, and people.
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Larry Hawes"Social media" was the term du jour in 2008. Consumers, companies, and marketers were all talking about it. We have social media gurus, social media startups, social media books, and social media firms. It is now common practice among corporations to hire social media strategists, assign community managers, and launch social media campaigns, all designed to tap into the power of social media.
But social media today is a pure mess: it has become a collection of countless features, tools, and applications fighting for a piece of the pie. -
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<script type="text/javascript">digg_url = 'http://digg.com/tech_news/10_Ways_Social_Media_Will_Change_in_2009';digg_bgcolor = '#ffffff';digg_skin = 'normal';</script><script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>It is now common practice among corporations to hire social media strategists, assign community managers, and launch social media campaigns, all designed to tap into the power of social media.
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sandy ingramSocial media will no longer be about features and applications. These have become a dime a dozen. People will be looking to get tangible and relevant value out of their social experience; they'll be looking for meaning and for order.
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sandy ingram on 2009-01-28
businesses will need to go beyond paying people to Tweet or put up a Facebook page. Social media's new job descriptions will call on subject-matter experts who can plan for relevant interaction within networks and aggregating platforms and bring together products, services, and people.
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1. It's About People
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Users, marketers, and companies face an incredible amount of noise, too. For every new application that relies on a network, another crops up that helps users manage it. While "eyeballs" used to be the coveted metric, both ad publishers and investors now realize that having smaller well-targeted niches can lead to much better returns than marketing to one large undifferentiated mass of users.
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People will create, join, and seek social networks that enable them to have meaningful and relevant experiences with each other. They will measure their return on investment (time spent, level of disclosure, etc.) in replies, comments, their ability to influence, and the value of their learning. Rachel Masters, VP of Strategic Relationships at Ning -- a social network that grew a massive 388% in 2008 -- says, "the Internet is confusing because it can be used to replicate almost any previous medium. Ning addresses this by delivering social networks that allow people to connect around the things they love."
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anja c. wagnerWohin die Reise so geht ...
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Users, marketers, and companies face an incredible amount of noise, too
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Users, marketers, and companies face an incredible amount of noise, too.
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Social media has forever changed the way people use technology to interact
with others, but it can no longer satisfy people's needs in its current form and
must change course.The new form of social media will be about creating "whole products" and
complete experiences, all in real time, across the web, mobile, and live. Each
user will be able to create his or her own experience using tools, features, and
apps that magically coalesce. People will be able to move seamlessly through
information that is available to them anywhere, anytime, sharing rich content
with a rich set of groups and networks that they themselves define. Innovative
companies that are able to listen to these needs and deliver products based on
them will not only survive but thrive in the coming months and years as people
eagerly advance on the inviting waters of the new social alchemy.
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Public Stiky Notes
Page Comments
it is a huge waste of human power that can be better used for something productive, like planting your own tomatoes!
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