Russell Dicker: Killing SMS - The Diigo Meta page

• 14 Aug 08
  

  Olifante *
  • Josh Kopelman from First Round Capital likes to talk about shrinking markets.  Michael Dell likes to attack competitors margins.  Well, Hello SMS!  There doesn't seem to be a whale more bloated than SMS in play right now.
  • When the iPhone first launched it was clear it would be disruptive because it moved so much control out of the hands of the carrier.
  • The third, and final piece arrives in September with the release of the Apple Push Notification Service (APNS).  With this developers can push notifications and badges down to the iPhone instantly.  A little messaging service in the backend and you have replicated the functionality, if not ubiquity of SMS.
  • How do you grow your network?

    
    

    The carriers have really helped us out here because they have given the world APIs to send text messages.  So just make your Web 2.0 Name Compliant iPhone app (Textr?) communicate only with your Textr service.  It does a quick little look-up to see if phone number 206-555-1234 is a Textr user.  If it is, deliver the message via APNS, if not send an SMS.

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