Music licensing bodies The Phonographic Performance Ltd (PPL) and The Indian Performing Right Society (IPRS) have started a radio campaign across the country to create awareness about the issue of music royalty.
The campaigns, that began this week, are being aired on Reliance ADAG's Big FM and Sun Network’s SFM which promise a pan India presence and will be on air for one month, mainly targeting event organisers in view of the upcoming Christmas and New Year celebrations.
Comments PPL CEO Vipul Pradhan, “We have started campaigning on radio to educate the laymen that although they are not directly involved in paying the royalties, they have to make it a point that the organisers pay the requisite royalty fees during the New Year celebrations. PPL would be airing 30 second ads around 20 times a day.”
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