National Survey Reveals Direct-to-Consumer Advertising is Achieving Return on ... - The Diigo Meta page

• 21 Mar 07
  

  Jonathan Macagba

  industry pharmaceutical stats

  • consumers are relying more and more upon the Internet to learn about diseases and medications. According to Guideline's survey, 6 of every 10 consumers (58%) utilized the Internet, while 4 in 10 (42%) rely upon commercials or ads in newspapers/magazines.
  • Pharmaceutical companies are spending billions to achieve a return-on-investment in their DTC advertising. In fact, they spent an estimated $4.5 billion on DTC in 2006, eclipsing 2005 spending by 9%.

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