All Annotations of National Survey Reveals Direct-to-Consumer Advertising is Achieving Return on Investment; Results Unveiled at Event Sponsored by Guideline and Med Ad News [Preview]

saved byJonathan Macagba on 2007-03-21

Pharmaceutical companies are spending billions to achieve a return-on-investment in their DTC advertising. In fact, they spent an estimated $4.5 billion on DTC in 2006, eclipsing 2005 spending by 9%.
consumers are relying more and more upon the Internet to learn about diseases and medications. According to Guideline's survey, 6 of every 10 consumers (58%) utilized the Internet, while 4 in 10 (42%) rely upon commercials or ads in newspapers/magazines.

All Annotations of National Survey Reveals Direct-to-Consumer Advertising is Achieving Return on Investment; Results Unveiled at Event Sponsored by Guideline and Med Ad News[Preview]