Can technology do competitive intelligence for you? - Outward Insights - on Pr... - The Diigo Meta page

• 09 Nov 09
  

  Christophe Deschamps

  Ne pas mettre la charrue avant les boeufs. Le software arrive après.

  ib intelligence économique logiciel de veille Analyse

  • My advice for insurance companies, brokers and advisors is to wait until your function is well underway so that you build or purchase a tool that supports the process and infrastructure you've established to support your intelligence needs.
  • It is helpful to review and leverage software that is currently utilized within your firm. Examples of software that can be tapped into for intelligence purposes can include tools that manage the sales process, trip reports to distributors and/or insurers and CRM.
  • 2 more annotations...

  • • The same, however, does not hold true for the analytical part of creating competitive intelligence. I can't overemphasize that when it comes to analyzing a competitive situation, technology options are limited. This may come as no surprise, since technology is not a substitute for sound thinking and common sense. As valuable as software can be to help manage information, it cannot:
      

      • Automatically generate findings and conclusions
        
      • Replace judgment and common sense
        
      • Create actionable intelligence
        
      • Think for you
        
    • It's what you see and perceive in the field and in meetings with insurers, customers, and industry influencers that forms the basis of sound intelligence analysis. Remember that senior executive users rarely rely on technology to acquire their intelligence; they rely on people, their networks and confidants.

      • 

        Christophe Deschamps on 2009-11-09

        Pourtant ils devraient parfois

Public Stiky Notes

• 
  Christophe Deschamps on 2009-11-09
  Pourtant ils devraient parfois

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