How to Craft a Blog Post - 10 Crucial Points to Pause - The Diigo Meta page

• 14 Jul 09
  

  Tim Geoghegan
• 18 Jun 09
  

  Pekka Virpi

  crucial part o

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• 24 May 09
  

  William Gerald

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• 01 May 09
  

  Danard Vincente
  • Your ‘point/s’ (making your posts matter)
• 22 Oct 08
  

  Mike Cadogan

  blog education Blogging

• 17 Oct 08
  

  Todd Wheeler

  writing-copy Blog posts

• 06 Oct 08
  

  Ellen Ingraham

  craft Blogging problogger content posts topics

  • How to Craft a Blog Post - 10 Crucial Points to Pause
  • Today I want to start a series of posts that will walk you through an
    alternative workflow for constructing a blog post - one that takes…. time.
  • 5 more annotations...
  • • If there’s one lesson that I’ve learnt about writing for the web it’s that a key
      element to writing successful blog posts is that in most cases they take time to
      CREATE.
    • I emphasize ‘create’ because I think too often as bloggers we ‘PUNCH’ out
      content as though we’re in a race or under some kind of deadline. It’s almost
      like we’re on a production line at times - unfortunately the posts we write
      often reflect this.
    • In this series I want to suggest an alternative approach - the crafting (or
      creation) of content.
    • To kick off this series I want to suggest 10 points to pause at when writing a
      post on your blog. I’ll include a link to each post that follows in this series
      as I update them
    • • Choosing
        a Topic - take a little extra time defining your topic and the post
        will flow better and you’ll develop something that matters to readers.
        
      • Crafting
        Your Post’s Title - perhaps the most crucial part of actually
        getting readers to start reading your post when they see it in an RSS reader or
        search engine results page.
        
      • The
        Opening Line - first impressions matter. Once you’ve got someone
        past your post’s title your opening line draws them deeper into your post.
        
      • Your
        ‘point/s’ (making your posts matter) - a post needs to have a
        point. If it’s just an intriguing title and opening you’ll get people to read -
        but if the post doesn’t ‘matter’ to them it’ll never get traction.
        
      • Call
        to Action - driving readers to do something
        cements a post in their mind and helps them to apply it and helps you to make a
        deeper connection with them.
        
      • Adding
        Depth - before publishing your post - ask yourself how you could
        add depth to it and make it even more useful and memorable to readers?
        
      • Quality
        Control and Polishing
        of Posts - small mistakes can be barriers to engagement for some
        readers. Spending time fixing errors and making a post ‘look’ good can take it
        to the next level.
        
      • Timing
        of Publishing Your Post - timing can be everything - strategic
        timing of posts can ensure the right people see it at the right time.
        
      • Post
        Promotion - having hit publish - don’t just leave it to chance that
        your post will be read by people. Giving it a few strategic ‘nudges’ can
        increase the exposure it gets exponentially.
        
      • Conversation - often the real action happens once your post
        is published and being interacted with by readers and other bloggers. Taking
        time to dialogue can be very fruitful.
• 04 Sep 08
  

  lz yy

  craft Blogging

• 17 Aug 08
  

  Thaya Kareeson

  Great post about how to write a good blog post.

  blogging

• 13 Aug 08
  

  Lorri Kee

  If there’s one lesson that I’ve learned about writing for the web it’s that a key element to writing successful blog posts is that in most cases they take time to CREATE.

  Blog Blogging blogs writing posts posting

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