This link has been bookmarked by 53 people . It was first bookmarked on 13 Aug 2008, by Lorri Kee.
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take readers on a journey
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Greg Walker1. Choosing a Topic - take a little extra time defining your topic and the post will flow better and you'll develop something that matters to readers.
2. Crafting Your Post's Title - perhaps the most crucial part of actually getting readers to start reading your post when they see it in an RSS reader or search engine results page.
3. The Opening Line - first impressions matter. Once you've got someone past your post's title your opening line draws them deeper into your post.
4. Your 'point/s' (making your posts matter) - a post needs to have a point. If it's just an intriguing title and opening you'll get people to read - but if the post doesn't 'matter' to them it'll never get traction.
5. Call to Action - driving readers to do something cements a post in their mind and helps them to apply it and helps you to make a deeper connection with them.
6. Adding Depth - before publishing your post - ask yourself how you could add depth to it and make it even more useful and memorable to readers?
7. Quality Control and Polishing of Posts - small mistakes can be barriers to engagement for some readers. Spending time fixing errors and making a post 'look' good can take it to the next level.
8. Timing of Publishing Your Post - timing can be everything - strategic timing of posts can ensure the right people see it at the right time.
9. Post Promotion - having hit publish - don't just leave it to chance that your post will be read by people. Giving it a few strategic 'nudges' can increase the exposure it gets exponentially.
10. Conversation - often the real action happens once your post is published and being interacted with by readers and other bloggers. Taking time to dialogue can be very fruitful. -
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Mare Parker-OTooleCall to Action – driving readers to do something cements a post in their mind and helps them to apply it and helps you to make a deeper connection with them.
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06 Oct 08
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How to Craft a Blog Post - 10 Crucial Points to Pause
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Today I want to start a series of posts that will walk you through an alternative workflow for constructing a blog post - one that takes…. time.
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If there’s one lesson that I’ve learnt about writing for the web it’s that a key element to writing successful blog posts is that in most cases they take time to CREATE.
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I emphasize ‘create’ because I think too often as bloggers we ‘PUNCH’ out content as though we’re in a race or under some kind of deadline. It’s almost like we’re on a production line at times - unfortunately the posts we write often reflect this.
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In this series I want to suggest an alternative approach - the crafting (or creation) of content.
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To kick off this series I want to suggest 10 points to pause at when writing a post on your blog. I’ll include a link to each post that follows in this series as I update them
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- Choosing a Topic - take a little extra time defining your topic and the post will flow better and you’ll develop something that matters to readers.
- Crafting Your Post’s Title - perhaps the most crucial part of actually getting readers to start reading your post when they see it in an RSS reader or search engine results page.
- The Opening Line - first impressions matter. Once you’ve got someone past your post’s title your opening line draws them deeper into your post.
- Your ‘point/s’ (making your posts matter) - a post needs to have a point. If it’s just an intriguing title and opening you’ll get people to read - but if the post doesn’t ‘matter’ to them it’ll never get traction.
- Call to Action - driving readers to do something cements a post in their mind and helps them to apply it and helps you to make a deeper connection with them.
- Adding Depth - before publishing your post - ask yourself how you could add depth to it and make it even more useful and memorable to readers?
- Quality Control and Polishing of Posts - small mistakes can be barriers to engagement for some readers. Spending time fixing errors and making a post ‘look’ good can take it to the next level.
- Timing of Publishing Your Post - timing can be everything - strategic timing of posts can ensure the right people see it at the right time.
- Post Promotion - having hit publish - don’t just leave it to chance that your post will be read by people. Giving it a few strategic ‘nudges’ can increase the exposure it gets exponentially.
- Conversation - often the real action happens once your post is published and being interacted with by readers and other bloggers. Taking time to dialogue can be very fruitful.
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11 Sep 08
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13 Aug 08
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11 Aug 08
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