This link has been bookmarked by 13 people . It was first bookmarked on 13 Aug 2008, by Lorri Kee.
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How to Craft a Blog Post - 10 Crucial Points to Pause
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Today I want to start a series of posts that will walk you through an
alternative workflow for constructing a blog post - one that takes…. time. - 5 more annotations...
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If there’s one lesson that I’ve learnt about writing for the web it’s that a key
element to writing successful blog posts is that in most cases they take time to
CREATE. -
I emphasize ‘create’ because I think too often as bloggers we ‘PUNCH’ out
content as though we’re in a race or under some kind of deadline. It’s almost
like we’re on a production line at times - unfortunately the posts we write
often reflect this. -
In this series I want to suggest an alternative approach - the crafting (or
creation) of content. -
To kick off this series I want to suggest 10 points to pause at when writing a
post on your blog. I’ll include a link to each post that follows in this series
as I update them -
- Choosing
a Topic - take a little extra time defining your topic and the post
will flow better and you’ll develop something that matters to readers. - Crafting
Your Post’s Title - perhaps the most crucial part of actually
getting readers to start reading your post when they see it in an RSS reader or
search engine results page. - The
Opening Line - first impressions matter. Once you’ve got someone
past your post’s title your opening line draws them deeper into your post. - Your
‘point/s’ (making your posts matter) - a post needs to have a
point. If it’s just an intriguing title and opening you’ll get people to read -
but if the post doesn’t ‘matter’ to them it’ll never get traction. - Call
to Action - driving readers to do something
cements a post in their mind and helps them to apply it and helps you to make a
deeper connection with them. - Adding
Depth - before publishing your post - ask yourself how you could
add depth to it and make it even more useful and memorable to readers? - Quality
Control and Polishing
of Posts - small mistakes can be barriers to engagement for some
readers. Spending time fixing errors and making a post ‘look’ good can take it
to the next level. - Timing
of Publishing Your Post - timing can be everything - strategic
timing of posts can ensure the right people see it at the right time. - Post
Promotion - having hit publish - don’t just leave it to chance that
your post will be read by people. Giving it a few strategic ‘nudges’ can
increase the exposure it gets exponentially. - Conversation - often the real action happens once your post
is published and being interacted with by readers and other bloggers. Taking
time to dialogue can be very fruitful.
- Choosing
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04 Sep 08
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17 Aug 08
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13 Aug 08
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