This link has been bookmarked by 18 people . It was first bookmarked on 09 Jul 2008, by Ron Capps.
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Colleen WainwrightI just got slammed by StumbleUpon, so I'm curious for the first time about this stuff. (Well, hell, kids--I have a blog that's all *personal essays*--it's not like SEO is really relevant in my case.) Anyway, this looks like smart, non-scummy stuff.
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11 Jul 08
EricSchlissel10 Ways to Optimize a Popular Post on Your Blog
Featured Posts, Miscellaneous Blog Tips 57 comments
Over at the ProBlogger Room on FriendFeed Keith asks a good question that has stimulated a whole stream of thought for me. He asks:
“If you have a blog post that clearly outperforms all other posts (more than double the traffic in my case) do you capitalize on it by writing more posts on the same topic?”
When a post on your blog does better than others there are numerous things that I’d encourage you to consider doing - only one of which is writing more posts on that topic.
KEY LESSON - The first thing to realize is that ‘hot’ or popular posts on your blog are not only important because of the traffic that they are currently bringing in - but they’re actually more important because of what they could potentially do to improve and grow your whole blog. Most of what follows is about leveraging a hot post to grow your blog.
10 ways to Optimize a Popular Post on Your Blog
1. Analyze the Source of Traffic
The first thing that I’d highly recommend you do when you realize that one post on your blog is attracting more traffic than others is to spend some time analyzing the source of the traffic. Where it’s coming from will determine what actions you need to take next.
* Is the traffic coming from search engines? If so, you’ll want to do some SEO on the post. You should also do some analysis of what keywords people are searching for that drives them to the post.
* Is the traffic coming from social media? If so, it’ll be more temporary so you’ll want to act fast and concentrate on converting visitors to subscribers.
* Is the traffic coming from another blog or site? If so you’ll need to act quickly, concentrate on getting subscribers but also build a relationship with the other site.
* Why does the post work? - this is an important question to ask yourself, particularly if you’re looking to write more posts like it. Is it the title of the post, is it the topic, is it the voice you wrote it in?
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10 Jul 08
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08 Jul 08
Pamela StocksWhen a post on your blog does better than others there are numerous things that I’d encourage you to consider doing - only one of which is writing more posts on that topic.
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