A Strategy for Building Niche Focused Blog Networks - The Diigo Meta page

• 21 Apr 09
  

  Gregory Louie

  How I’d start a Niche Focused Blog Network
  1. Work hard at building a blog with a good profile and traffic base on a single focused topic
  
  One of the mistakes that I think some bloggers make is that they bite off more than they can chew in the early stages. They hear about some of the big blog networks and think that the key to success is to launch with lots of blogs. While it might be impressive to launch with 10 or 20 blogs, unless you have an established team and serious time on your hands you’re setting yourself up for a nightmare when it comes to keeping them all running. You’ll also probably spread yourself too thin and never really develop any of the blogs to their full potential.
  
  If I were taking this approach I’d pick a topic for the first blog that was reasonably wide and that had scope to be broken down further later. I would work hard on this first blog for months (probably 6 or so) before even thinking about launching more blogs. The key is to build it to a point where you can use it as a springboard for further expansion.

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