U.S. Advertising Spending Rose 4.6% in 2006, Nielsen Monitor-Plus Reports - The Diigo Meta page

• 21 Mar 07
  

  Jonathan Macagba

  pharma_ad_industry stats

  • The Pharmaceutical industry was the fastest growing in terms of percent increase over last year (14.9%) and in terms of actual dollar increase ($719 million).
  • Pharmaceutical 14.9 $718,930,994
  • Advertising spending for the full year 2006 rose 4.6% over the same period last year due to gains across major media, according to preliminary figures released today by Nielsen Monitor-Plus, the advertising intelligence service of The Nielsen Company.

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