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www.pretzellogic.org/...r-enterprise-20-execution-plan - Cached - Annotated View

Bertrand Duperrin's personal annotations on this page

bertrandduperrin
Bertrandduperrin bookmarked on 2009-07-29 enterprise2.0 Ecm workflow businessprocess ERP

Billy brings a unique perspective given that he focuses on understanding how social computing blends with existing enterprise content management – something that many medium to large organizations are going to have to deal with if they buy into the design and promise of Enterprise 2.0. All control is not bad and all social is certainly not optimal. That’s an important part of any E2.0 execution plan

  • For instance, instead of using traditional access control-heavy CMS workflow when working on early drafts of marketing collateral for a product launch, or market projections for a new line of business, a wiki – style environment opens up discussions around early drafts to more constituencies before the owner moves this into formal production.
  • Design processes and select applications that can accelerate business activity. If you start with “I need a new content management strategy”, you’re likely off to a wrong start. If your thinking about say how to improve sales close rates by better alignment between sales and marketing content, you’re approaching the problem correctly.
  • To ensure adoption and mitigate risk, ensure that you’ve answered the “what’s in it for me” question before you expect partners, employees and customers to jump in and play.

This link has been bookmarked by 4 people . It was first bookmarked on 29 Jul 2009, by someone privately.

  • 06 Aug 09
    midmarketplace
    Mike Nall

    enterprise2.0

  • 31 Jul 09
    dcsdweb
    Mark Blair

    If you’re a large organization using enterprise content management systems (ECM), chances are that its powering images, documents and records management, and web content. These systems enforce roles, workflows, access control and versioning to enable the creation, management and dissemination of media assets.

    What this means is that from the very beginning of a given business activity, a few people control the creation of information that employees, customers, partners and suppliers rely on to move your business forward. Like it or not, this puts the responsibility/power to influence business performance in the hands of a few, with little input from other unknown experts, or consumers of this data. You only find out how effective the content turned out to be once its consumed (and long after you can optimize).

    enterprise2.0 ecm

  • 29 Jul 09
    bertrandduperrin
    Bertrand Duperrin

    Billy brings a unique perspective given that he focuses on understanding how social computing blends with existing enterprise content management – something that many medium to large organizations are going to have to deal with if they buy into the design and promise of Enterprise 2.0. All control is not bad and all social is certainly not optimal. That’s an important part of any E2.0 execution plan

    enterprise2.0 Ecm workflow businessprocess ERP

    • For instance, instead of using traditional access control-heavy CMS workflow when working on early drafts of marketing collateral for a product launch, or market projections for a new line of business, a wiki – style environment opens up discussions around early drafts to more constituencies before the owner moves this into formal production.
    • Design processes and select applications that can accelerate business activity. If you start with “I need a new content management strategy”, you’re likely off to a wrong start. If your thinking about say how to improve sales close rates by better alignment between sales and marketing content, you’re approaching the problem correctly.
    • 1 more annotations...