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www.predictablyirrational.com/?page_id=8 - Cached
This link has been bookmarked by 8 people . It was first bookmarked on 16 May 2008, by M. C Mykel.
behavioral_economics
Dan Ariely's formal research bibliography. Pretty impressive on the surface.
Irrational Behavior SOT
When we make decisions we think we're in control, making rational choices. But are we? Dan Ariely unmasks the subtle but powerful tricks our minds play on us.
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