This link has been bookmarked by 2 people . It was first bookmarked on 29 Jul 2008, by Frederik Van Zande.
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08 Nov 11
Julia MayUseful points
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If Fashion-Freaks.com offers to give you a copy of their email list, don’t take it.
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On that note, make sure your opt-in form collects IP address, date, and time-stamp information for all new subscribers (this is your “proof of opt-in” if you’re questioned by ISPs or anti-spam groups).
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Save entrants into their own database, or flag them so you can filter them out if you ever wanted to.
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include a prominent reminder of how they got on your list.
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29 Jul 08
Frederik Van ZandeCultivating a solid, permission-based email list can take a lot time. So some businesses understandably get impatient waiting around for their lists to grow.
ALTFor these businesses, online contests may be an attractive quick fix. As an example, let’s say a newly launched shoe e-retailer, Shoe-Fanatics.com, wants to grow its email list really fast. So it partners with a well-established fashion news website Fashion-Freaks.com, to run a contest or giveaway. Fashion-Freaks.com has been around for years, and they’ve built up a subscriber list composed of users with the same demographics that Shoe-Fanatics.com is looking for. Fashion-Freaks.com will send an email promotion to its readers, recommending they all visit Shoe-Fanatics.com to enter a contest, or redeem a nice coupon. When readers of Fashion-Freaks enter the contest, they can opt in to Shoe-Fanatics’s email marketing list.
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