This link has been bookmarked by 22 people . It was first bookmarked on 17 Nov 2008, by Andy Brudtkuhl.
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Andy BrudtkuhlKnow your objectives in advance. Start small, when possible: think “proof of concept.” Track the metrics obsessively. Make sure that your interactive marketing efforts are tied to the sales funnel (e.g., your vp of sales ought to be able to determine where most leads are coming from online). Report frequently.
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