This link has been bookmarked by 22 people . It was first bookmarked on 16 Jun 2008, by someone privately.
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06 Apr 11
Dan Davis-BoxleitnerThis is a very long read, but gives you the details needed to understand google's adwords Quality Score. This QS haunts my dreams and gives me nightmares. Some day I will tame the beast!
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To understand why Quality Score is important, we first need to explain how—if you don’t understand Quality Score and pay attention to it—it could potentially impact your company. The company in the example below is fictional but this scenario takes place nearly every single day.
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