Will Richardson on 2009-06-10
Change all the journalism lingo to education lingo and you'll get a sense of what we should be hearing from principals and superintendents.
This link has been bookmarked by 6 people . It was first bookmarked on 10 Jun 2009, by Will Richardson.
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11 Jun 09
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Kyle MurleyNews & Record Editor: Social Web is a 'Cocktail Party' That's Improved the Paper
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establish yourself as a person. A real person
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converse with people much smarter than you
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You don't need to know them, you don't need a fancy title, you don't need an introduction. You simply need to ask a question
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listen to what others are saying
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let them know that I am learning from THEM
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they are interested in talking, but not interested in listening
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Any editor who says they don't have time to do these kinds of things is working on the wrong things
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Make no judgments about any service until you've tried it yourself
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Learning the social networking skills and establishing that online presence is an investment in your future.
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News & Record Editor: Social Web is a 'Cocktail Party' That's Improved the Paper
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News & Record Editor: Social Web is a 'Cocktail Party' That's Improved the Paper
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take it as a personal and professional challenge to participate in social media
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you can meet new people, hear great stories, learn valuable things
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10 Jun 09
Janene KosmanI put four questions to John Robinson, one of the more wired top editors I've encountered on Twitter. Robinson, 56, has been editor of the 90,000-circulation News & Record in Greensboro, N.C. for 10 years. He's been blogging at his Editor's Log since 2004
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First, social networking is a way to get feedback
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Second, it's a tip service
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Third, the conversations and the links about issues of journalism, newspapers and digital innovation help me think through ideas that I should be thinking through but normally may overlook
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Will RichardsonBECOME PART OF THE SOCIAL WEB. Newspaper executives should take it as a personal and professional challenge to participate in social media: Share photos and video online. Follow industry experts on Twitter. Create a Facebook or LinkedIn profile. This is extremely valuable market research. Learn all you can.
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BECOME PART OF THE SOCIAL WEB. Newspaper executives should take it as a personal and professional challenge to participate in social media: Share photos and video online. Follow industry experts on Twitter. Create a Facebook or LinkedIn profile. This is extremely valuable market research. Learn all you can.
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But it is more than that. As the report says, you can follow media experts on Twitter, etc., and learn from their links and their conversation. You can converse with people much smarter than you -- well, I can, at least -- and they'll respond, helping me. You don't need to know them, you don't need a fancy title, you don't need an introduction. You simply need to ask a question. How cool is that?
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Will Richardson on 2009-06-10
I would kill to hear more principals talk like this.
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And, as a result, you establish yourself as a person. A real person. I hope that the people who connect with me on social networks see me as more than a name on a masthead. I engage with them. I show some personality, to the extent that I have one. I listen to what others are saying and let them know that I am learning from THEM.
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Will Richardson on 2009-06-10
This goes back to the post of transparency as leadership. Willingness to learn in public.
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But it's an easy obstacle to avoid. You don't want to know what someone had for lunch? Cool, don't follow the people who write those types of things. Follow instead the people who tell you what they think about topics you're interested in.
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Will Richardson on 2009-06-10
Der.
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I meet people on Twitter every day whom I wouldn't get a chance to meet without it. Interesting, entertaining, fascinating people who bring insight to my business and my community. As a journalist, as an engaged citizen, as a business leader, why wouldn't I embrace that?
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Will Richardson on 2009-06-10
As an educator???
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Three ways that I can think of right now:
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Will Richardson on 2009-06-10
These all relate to educators.
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Editors are supposed to be thinking strategically. We're supposed to be thinking about the future. We're supposed to experiment and try new things. We're also supposed to talk to our readers and engage with the community. So, this is part of the job, period.
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Will Richardson on 2009-06-10
Educators are...
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Any editor who says they don't have time to do these kinds of things is working on the wrong things.
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My day has probably gotten longer, but this is important stuff.
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Find people you know and follow them. Find people you don't know but who live near you or who do what you do and follow them. Jump in. Give it longer than a weekend before you decide if it's good or bad. Be yourself and be engaging.
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Your readers do know more than you; act like it. Respond to others' messages. It's fun. And if you don't find it fun, consider it what an old boss called a "development opportunity." Learning the social networking skills and establishing that online presence is an investment in your future.
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Will Richardson on 2009-06-10
Your teachers do too. And your kids. Get with it.
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Make your staff members develop their digital brand, too. I would bet that if you asked them how many were on LinkedIn, Facebook, MySpace or Twitter, you'd be surprised at how far behind you are!
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Public Stiky Notes
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