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• 23 Feb 10
  

  Sam Williams
• 

  Richard Kendall

  Annotated link http://www.diigo.com/bookmark/http%3A%2F%2Fwww.poynter.org%2Fcolumn.asp%3Fid%3D101%26aid%3D178322

  sport local espn onlinenewspapers coverage community blogging strategy competition audience for:@twitter

  • Opinions and traffic metrics differ on whether ESPN Local steals readers from existing sites or simply provides an additional destination for sports-hungry fans
  • The history of newspapers on the Web provides ample warning about what happens when strong new competitors seek your readers and the ad dollars that accompany them
  • Every minute spent on ESPN Local is a minute the local news franchise can't use to strengthen its own connections with sports fans

    • Local newspaper websites need to take their web offering seriously, if they want audience for commercial opportunity they need to deliver what the audience wants. Or just do what they can well and leave the rest to the opposition
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  • sports sections need to be much more aggressive about adapting to the changing expectations of Web audiences
  • Which features are well-read, and which aren't connecting with readers?
  • your best brands
  • Focus on building them into Web brands, working to make them destinations in their own right and the centers of loyal reader communities
  • You need to match what ESPN Local will bring to the multimedia table
  • you really do have an incumbent advantage in terms of reader loyalty and physical roots in the community
  • Listen to what readers say they want and give it to them
  • local bloggers still crave recognition by established media outlets
  • finding the best local bloggers and either making them part of your site or reaching out to them for coverage, reactions and expert opinion

    • Many national UK newspapers using local bloggers for reaction on games
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Public Stiky Notes

• 
  Richard Kendall on 2010-02-23
  Local newspaper websites need to take their web offering seriously, if they want audience for commercial opportunity they need to deliver what the audience wants. Or just do what they can well and leave the rest to the opposition
• 
  Richard Kendall on 2010-02-23
  Many national UK newspapers using local bloggers for reaction on games

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