Peachpit: Make Presentations That People Will Remember > What Makes Messages S... - The Diigo Meta page

• 26 Jul 09
  

  presentation zen design garr presentations

• 15 Jan 09
  

  Pete Pedersen

  ^ recommended steps for presentations.

  presentations story

  • “sticky” ideas have six key principles in common:
  • simplicity, unexpectedness, concreteness, credibility,  emotions, and stories
  • Simplicity
  • what’s  the key point? What’s the core? Why does (or should) it matter?
  • Unexpectedness
  • best way to do that is to pose questions or open holes in people’s  knowledge and then fill those holes. Make the audience aware that they have a gap in their knowledge and then fill that gap  with the answers to the puzzle (or guide them to the answers). Take people on a journey
  • Use natural speech and give real examples with real things
  • Concreteness
  • Credibility
  • Put it in terms that people can visualize.
  • Emotions.
  • you must make them feel something
  • Images are one way to have audiences  not only understand your point better, but also feel and have a more visceral and emotional connection to your idea.
  • Stories.
  • Stories get our attention and are easier to remember than lists of rules

  13 more annotations...

• 17 Aug 08
  

  beth gourley

  ^ recommended steps for presentations.

  presentations story

  • “sticky” ideas have six key principles in common:
  • simplicity, unexpectedness, concreteness, credibility,  emotions, and stories
  • Simplicity
  • what’s  the key point? What’s the core? Why does (or should) it matter?
  • Unexpectedness
  • best way to do that is to pose questions or open holes in people’s  knowledge and then fill those holes. Make the audience aware that they have a gap in their knowledge and then fill that gap  with the answers to the puzzle (or guide them to the answers). Take people on a journey
  • Use natural speech and give real examples with real things
  • Concreteness
  • Credibility
  • Put it in terms that people can visualize.
  • Emotions.
  • you must make them feel something
  • Images are one way to have audiences  not only understand your point better, but also feel and have a more visceral and emotional connection to your idea.
  • Stories.
  • Stories get our attention and are easier to remember than lists of rules

  13 more annotations...

• 20 Jul 08
  

  Christina Teskey

  creativity design presentation storytelling

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