This link has been bookmarked by 341 people . It was first bookmarked on 02 Mar 2006, by Christian crumlish.
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16 Nov 17
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The bust was as much an overreaction as the boom. It's to be expected that once we started to pull out of the bust, there would be a lot of growth in this area, just as there was in the industries that spiked the sharpest before the Depression.
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The reason this won't turn into a second Bubble is that the IPO market is gone. Venture investors are driven by exit strategies. The reason they were funding all those laughable startups during the late 90s was that they hoped to sell them to gullible retail investors; they hoped to be laughing all the way to the bank. Now that route is closed. Now the default exit strategy is to get bought, and acquirers are less prone to irrational exuberance than IPO investors.
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the fact that I both despise the phrase and understand it is the surest proof that it has started to mean something.
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Reddit's like an RSS feed for the whole web, with a filter for quality.
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Editors. They control the topics you can write about, and they can generally rewrite whatever you produce. The result is to damp extremes. Editing yields 95th percentile writing—95% of articles are improved by it, but 5% are dragged down.
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now that the web has evolved mechanisms for selecting good stuff, the web wins net. Selection beats damping, for the same reason market economies beat centrally planned ones.
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During the Bubble, a startup meant a company headed by an MBA that was blowing through several million dollars of VC money to "get big fast" in the most literal sense. Now it means a smaller, younger, more technical group that just decided to make something great. They'll decide later if they want to raise VC-scale funding, and if they take it, they'll take it on their terms.
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Don't ask them any unnecessary questions. Never send them email unless they explicitly ask for it. Never frame pages you link to, or open them in new windows. If you have a free version and a pay version, don't make the free version too restricted. And if you find yourself asking "should we allow users to do x?" just answer "yes" whenever you're unsure. Err on the side of generosity.
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I advised startups never to let anyone fly under them, meaning never to let any other company offer a cheaper, easier solution. Another way to fly low is to give users more power. Let users do what they want. If you don't and a competitor does, you're in trouble.
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The ultimate way to be nice to users is to give them something for free that competitors charge for.
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The most successful sites are the ones that figure out new ways to give stuff away for free.
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making things cheaper often turns out to generate more money in the end, just as automating things often turns out to generate more jobs.
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I suspect the pin will be wielded by a couple of 20 year old hackers who are too naive to be intimidated by the idea. (How hard can it be?)
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The "trends" we're seeing now are simply the inherent nature of the web emerging from under the broken models that got imposed on it during the Bubble.
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We fell into the classic problem of how when a new medium comes out it adopts the practices, the content, the business models of the old medium—which fails, and then the more appropriate models get figured out.
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It may have seemed as if not much was happening during the years after the Bubble burst. But in retrospect, something was happening: the web was finding its natural angle of repose. The democracy component, for example—that's not an innovation, in the sense of something someone made happen. That's what the web naturally tends to produce.
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Java has since been remade into a generic replacement for C++, but in 1996 the story about Java was that it represented a new model of software. Instead of desktop applications, you'd run Java "applets" delivered from a server.
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When you find PR firms promoting something as the next development platform, you can be sure it's not. If it were, you wouldn't need PR firms to tell you, because hackers would already be writing stuff on top of it
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"Don't maltreat users" is a subset of "Don't be evil," and of course Google set off the whole Ajax boom with Google Maps.
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Google doesn't try to force things to happen their way. They try to figure out what's going to happen, and arrange to be standing there when it does. That's the way to approach technology—and as business includes an ever larger technological component, the right way to do business.
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I spend more time editing than writing, and I have a group of picky friends who proofread almost everything I write. What I dislike is editing done after the fact by someone else.
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07 Mar 16
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The "trends" we're seeing now are simply the inherent nature of the web emerging from under the broken models that got imposed on it during the Bubble
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13 Sep 15
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11 Feb 15
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02 Feb 15
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18 Sep 14
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26 Aug 14
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The second big element of Web 2.0 is democracy. We now have several examples to prove that amateurs can surpass professionals, when they have the right kind of system to channel their efforts. Wikipedia may be the most famous. Experts have given Wikipedia middling reviews, but they miss the critical point: it's good enough. And it's free, which means people actually read it. On the web, articles you have to pay for might as well not exist. Even if you were willing to pay to read them yourself, you can't link to them. They're not part of the conversation.
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Editors. They control the topics you can write about, and they can generally rewrite whatever you produce. The result is to damp extremes. Editing yields 95th percentile writing—95% of articles are improved by it, but 5% are dragged down.
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On the web, people can publish whatever they want. Nearly all of it falls short of the editor-damped writing in print publications. But the pool of writers is very, very large. If it's large enough, the lack of damping means the best writing online should surpass the best in print. [3] And now that the web has evolved mechanisms for selecting good stuff, the web wins net. Selection beats damping, for the same reason market economies beat centrally planned ones.
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16 Feb 14
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Tim says the phrase "Web 2.0" first arose in "a brainstorming session between O'Reilly and Medialive International."
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they knew new things were coming, and the "2.0" referred to whatever those might turn out to be.
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Tunes is Web 2.0ish in this sense. Finally you can buy individual songs instead of having to buy whole albums.
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11 Feb 14
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04 Feb 14
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06 Dec 13
John ReynoldsConcent shares some insight on what collaboration is. However the source is questionable, the website is very basic, and looks to be the opinion of one single person. Though the information is found on other websites, I would assume the author used other people idea's rather than his own. The remaining information is very opinionated and biased. 50/100
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I don't think there was any deliberate plan to suggest there was a new version of the web
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The second big element of Web 2.0 is democracy
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Google was a pioneer in all three components of Web 2.0
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Web 2.0 means using the web as it was meant to be used, and Google does
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22 Sep 13
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21 Sep 13
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22 Jul 13
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November 2005
Does "Web 2.0" mean anything? Till recently I thought it didn't, but the truth turns out to be more complicated. Originally, yes, it was meaningless. Now it seems to have acquired a meaning. And yet those who dislike the term are probably right, because if it means what I think it does, we don't need it.
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16 May 13
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28 Mar 13
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27 Mar 13
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25 Feb 13
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18 Feb 13
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Want to start a startup? Get funded by Y Combinator. 
November 2005
Does "Web 2.0" mean anything? Till recently I thought it didn't, but the truth turns out to be more complicated. Originally, yes, it was meaningless. Now it see -
to have acquired a meaning. And yet those who dislike the term are probably right, because if it means what I think it does, we don't need it.
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Tim says the phrase "Web 2.0" first arose in "a brainstorming session between O'Reilly and Medialive International." What is Medialive International? "Producers of technology tradeshows and conferences," according to their site. So presumably that's what this brainstorming session was about. O'Reilly wanted to organize a conference about the web, and they were wondering what to call it.
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15 Feb 13
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13 Feb 13
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11 Feb 13
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05 Feb 13
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01 Feb 13
Danielle GreeneA description of Web2.0 from a 2005 perspective by Paul Graham
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07 Dec 12
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18 Nov 12
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09 Nov 12
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One ingredient of its meaning is certainly Ajax, which I can still only just bear to use without scare quotes. Basically, what "Ajax" means is "Javascript now works." And that in turn means that web-based applications can now be made to work much more like desktop ones.
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web-based applications are a big component of Web 2.0. But I'm convinced they got this right by accident.
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I never look at any news site now except Reddit. [2] I know if something major happens, or someone writes a particularly interesting article, it will show up there. Why bother checking the front page of any specific paper or magazine? Reddit's like an RSS feed for the whole web, with a filter for quality. Similar sites include Digg, a technology news site that's rapidly approaching Slashdot in popularity, and del.icio.us, the collaborative bookmarking network that set off the "tagging" movement. And whereas Wikipedia's main appeal is that it's good enough and free, these sites suggest that voters do a significantly better job than human editors.
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The most dramatic example of Web 2.0 democracy is not in the selection of ideas, but their production. <!-- Usage has not yet evolved to reflect this: the only phrases we have to describe the phenomenon are ones that implicitly assume the superiority of the old order, like "user-generated content," or "blogging" (neutral in itself, but revealingly condescending in its over-broad use). --> I've noticed for a while that the stuff I read on individual people's sites is as good as or better than the stuff I read in newspapers and magazines. And now I have independent evidence: the top links on Reddit are generally links to individual people's sites rather than to magazine articles or news stories.
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Selection beats damping, for the same reason market economies beat centrally planned ones.
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think everyone would agree that democracy and Ajax are elements of "Web 2.0." I also see a third: not to maltreat users.
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But there is a common thread. Web 2.0 means using the web the way it's meant to be used. The "trends" we're seeing now are simply the inherent nature of the web emerging from under the broken models that got imposed on it during the Bubble. -
Java has since been remade into a generic replacement for C++, but in 1996 the story about Java was that it represented a new model of software. Instead of desktop applications, you'd run Java "applets" delivered from a server.
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The proof that Ajax is the next hot platform is that thousands of hackers have spontaneously started building things on top of it. Mikey likes it.
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Sites like del.icio.us and flickr allow users to "tag" content with descriptive tokens. But there is also huge source of implicit tags that they ignore: the text within web links. Moreover, these links represent a social network connecting the individuals and organizations who created the pages, and by using graph theory we can compute from this network an estimate of the reputation of each member. We plan to mine the web for these implicit tags, and use them together with the reputation hierarchy they embody to enhance web searches.
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How long do you think it would take them on average to realize that it was a description of Google?
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Google was a pioneer in all three components of Web 2.0: their core business sounds crushingly hip when described in Web 2.0 terms, "Don't maltreat users" is a subset of "Don't be evil," and of course Google set off the whole Ajax boom with Google Maps.
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Web 2.0 means using the web as it was meant to be used, and Google does. That's their secret. <!-- The web naturally has a certain grain, and Google is aligned with it. That's why their success seems so effortless.--> They're sailing with the wind, instead of sitting becalmed praying for a business model, like the print media, or trying to tack upwind by suing their customers, like Microsoft and the record labels. [7]
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Google doesn't try to force things to happen their way. They try to figure out what's going to happen, and arrange to be standing there when it does. That's the way to approach technology—and as business includes an ever larger technological component, the right way to do business.
The fact that Google is a "Web 2.0" company shows that, while meaningful, the term is also rather bogus. It's like the word "allopathic." It just means doing things right, and it's a bad sign when you have a special word for that.
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23 Oct 12
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19 Oct 12
Bennett Nicholas AUsing this to help complete my wiki.
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09 Oct 12
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26 Sep 12
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23 Sep 12
C DammDated article for when "Web 2.0" was first defined. Possible interesting read
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15 Mar 12
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ession between O'Reilly and Medialive International." Wha
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09 Mar 12
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Want to start a startup? Get funded by Y Combinator. 
November 2005
Does "Web 2.0" mean anything? -
be more complicated
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it was
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Originally
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meaningless
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supposed to mean using "the
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web as a platform,
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"a brainstorming
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ession between O'Reilly and Medialive International."
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"Producers of technology tradeshows and
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conferences
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06 Mar 12
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29 Feb 12
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27 Feb 12
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24 Feb 12
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Originally, yes, it was meaningless.
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And yet those who dislike the term are probably right, because if it means what I think it does, we don't need it.
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"Web 2.0"
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Web 2.0 conference in 2004.
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At the time it was supposed to mean using "the web as a platform," which I took to refer to web-based applications.
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23 Feb 12
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"Web 2.0" in the name of the Web 2.0 conference in 2004
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"Web 2.0" first arose in "a brainstorming session between O'Reilly and Medialive International."
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Producers of technology tradeshows and conferences
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presumably that's what this brainstorming session was about. O'Reilly wanted to organize a conference about the web, and they were wondering what to call it.
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don't think there was any deliberate plan to suggest there was a new version of the web
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make the point that the web mattered again
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"2.0" referred to whatever those might turn out to be.
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New things were coming.
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story about "Web 2.0" meaning the web as a platform didn't live much past the first conference.
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second conference, what "Web 2.0" seemed to mean was something about democracy
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The second big element of Web 2.0 is democracy
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We now have several examples to prove that amateurs can surpass professionals, when they have the right kind of system to channel their efforts
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Wikipedia may be the most famous. Experts have given Wikipedia middling reviews, but they miss the critical point: it's good enough
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Another place democracy seems to win is in deciding what counts as news
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The most dramatic example of Web 2.0 democracy is not in the selection of ideas, but their production
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But there is a common thread. Web 2.0 means using the web the way it's meant to be used. The "trends" we're seeing now are simply the inherent nature of the web emerging from under the broken models that got imposed on it during the Bubble
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The fact that Google is a "Web 2.0" company shows that, while meaningful, the term is also rather bogus. It's like the word "allopathic."
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It just means doing things right, and it's a bad sign when you have a special word for that.
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"Web 2.0"
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phrase "Web 2.0" first arose in "a brainstorming session between O'Reilly and Medialive International."
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It was a kind of semantic deficit spending: they knew new things were coming, and the "2.0" referred to whatever those might turn out to be.
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06 Feb 12
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03 Feb 12
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Does "Web 2.0" mean anything? Till recently I thought it didn't, but the truth turns out to be more complicated. Originally, yes, it was meaningless. Now it seems to have acquired a meaning. And yet those who dislike the term are probably right, because if it means what I think it does, we don't need it.
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Does "Web 2.0" mean anything? Till recently I thought it didn't, but the truth turns out to be more complicated.
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Tim says the phrase "Web 2.0" first arose in "a brainstorming session between O'Reilly and Medialive International."
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One ingredient of its meaning is certainly Ajax, which I can still only just bear to use without scare quotes. Basically, what "Ajax" means is "Javascript now works." And that in turn means that web-based applications can now be made to work much more like desktop ones.
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I think the root of the problem was that sites felt they were giving something away for free, and till recently a company giving anything away for free could be pretty high-handed about it. Sometimes it reached the point of economic sadism: site owners assumed that the more pain they caused the user, the more benefit it must be to them.
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The most dramatic remnant of this model may be at salon.com, where you can read the beginning of a story, but to get the rest you have sit through a movie.
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02 Feb 12
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Tim says the phrase "Web 2.0" first arose in "a brainstorming session between O'Reilly and Medialive International." What is Medialive International? "Producers of technology tradeshows and conferences," according to their site. So presumably that's what this brainstorming session was about. O'Reilly wanted to organize a conference about the web, and they were wondering what to call it
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One ingredient of its meaning is certainly Ajax, which I can still only just bear to use without scare quotes. Basically, what "Ajax" means is "Javascript now works." And that in turn means that web-based applications can now be made to work much more like desktop ones
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As you read this, a whole new generation of software is being written to take advantage of Ajax. There hasn't been such a wave of new applications since microcomputers first appeared. Even Microsoft sees it, but it's too late for them to do anything more than leak "internal" documents designed to give the impression they're on top of this new trend
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The second big element of Web 2.0 is democracy. We now have several examples to prove that amateurs can surpass professionals, when they have the right kind of system to channel their efforts. Wikipedia may be the most famous. Experts have given Wikipedia middling reviews, but they miss the critical point: it's good enough. And it's free, which means people actually read it. On the web, articles you have to pay for might as well not exist. Even if you were willing to pay to read them yourself, you can't link to them. They're not part of the conversation
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The most dramatic example of Web 2.0 democracy is not in the selection of ideas, but their production. <!-- Usage has not yet evolved to reflect this: the only phrases we have to describe the phenomenon are ones that implicitly assume the superiority of the old order, like "user-generated content," or "blogging" (neutral in itself, but revealingly condescending in its over-broad use). --> I've noticed for a while that the stuff I read on individual people's sites is as good as or better than the stuff I read in newspapers and magazines
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I think everyone would agree that democracy and Ajax are elements of "Web 2.0." I also see a third: not to maltreat users. During the Bubble a lot of popular sites were quite high-handed with users. And not just in obvious ways, like making them register, or subjecting them to annoying ads. The very design of the average site in the late 90s was an abuse. Many of the most popular sites were loaded with obtrusive branding that made them slow to load and sent the user the message: this is our site, not yours
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iTunes is Web 2.0ish in this sense. Finally you can buy individual songs instead of having to buy whole albums. The recording industry hated the idea and resisted it as long as possible. But it was obvious what users wanted, so Apple flew under the labels. [4] Though really it might be better to describe iTunes as Web 1.5. Web 2.0 applied to music would probably mean individual bands giving away DRMless songs for free
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20 Jan 12
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05 Dec 11
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18 Nov 11
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16 Sep 11
Erica WayWeb 2.0
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11 Sep 11
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06 Sep 11
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30 Aug 11
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16 Aug 11
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Whatever it meant, "the web as a platform" was at least not too constricting
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Basically, what "Ajax" means is "Javascript now works." And that in turn means that web-based applications can now be made to work much more like desktop ones.
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As you read this, a whole new generation of software is being written to take advantage of Ajax. There hasn't been such a wave of new applications since microcomputers first appeared. Even Microsoft sees it, but it's too late for them to do anything more than leak "internal" documents designed to give the impression they're on top of this new trend.
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On the web, people can publish whatever they want. Nearly all of it falls short of the editor-damped writing in print publications. But the pool of writers is very, very large.
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The very design of the average site in the late 90s was an abuse. Many of the most popular sites were loaded with obtrusive branding that made them slow to load and sent the user the message: this is our site, not yours.
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iTunes is Web 2.0ish in this sense. Finally you can buy individual songs instead of having to buy whole albums. The recording industry hated the idea and resisted it as long as possible. But it was obvious what users wanted, so Apple flew under the labels. [4] Though really it might be better to describe iTunes as Web 1.5. Web 2.0 applied to music would probably mean individual bands giving away DRMless songs for free.
The ultimate way to be nice to users is to give them something for free that competitors charge for. During the 90s a lot of people probably thought we'd have some working system for micropayments by now. In fact things have gone in the other direction. -
Google doesn't try to force things to happen their way. They try to figure out what's going to happen, and arrange to be standing there when it does. That's the way to approach technology—and as business includes an ever larger technological component, the right way to do business.
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10 Jul 11
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20 Mar 11
Kristen Gunningabout web 2.0
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I first heard the phrase "Web 2.0" in the name of the Web 2.0 conference in 2004. At the time it was supposed to mean using "the web as a platform," which I took to refer to web-based applications.
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I don't think there was any deliberate plan to suggest there was a new version of the web. They just wanted to make the point that the web mattered again. It was a kind of semantic deficit spending: they knew new things were coming, and the "2.0" referred to whatever those might turn out to be.
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The story about "Web 2.0" meaning the web as a platform didn't live much past the first conference. By the second conference, what "Web 2.0" seemed to mean was something about democracy. At least, it did when people wrote about it online
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Whatever was going to happen—whatever Web 2.0 turned out to be.
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1. Ajax
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One ingredient of its meaning is certainly Ajax, which I can still only just bear to use without scare quotes.
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Their only hope now is to buy all the best Ajax startups before Google does
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. And even that's going to be hard, because Google has as big a head start in buying microstartups as it did in search a few years ago. After all, Google Maps, the canonical Ajax application, was the result of a startup they bought.
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So ironically the original description of the Web 2.0 conference turned out to be partially right: web-based applications are a big component of Web 2.0. But I'm convinced they got this right by accident. The Ajax boom didn't start till early 2005, when Google Maps appeared and the term "Ajax" was coined.
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2. Democracy
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The most dramatic example of Web 2.0 democracy is not in the selection of ideas, but their production.
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They control the topics you can write about, and they can generally rewrite whatever you produce. The result is to damp extremes. Editing yields 95th percentile writing—95% of articles are improved by it, but 5% are dragged down. 5% of the time you get "throngs of geeks."
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3. Don't Maltreat Users
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I think everyone would agree that democracy and Ajax are elements of "Web 2.0." I also see a third: not to maltreat users.
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iTunes is Web 2.0ish in this sense. Finally you can buy individual songs instead of having to buy whole albums.
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The recording industry hated the idea and resisted it as long as possible. But it was obvious what users wanted, so Apple flew under the labels. [4] Though really it might be better to describe iTunes as Web 1.5. Web 2.0 applied to music would probably mean individual bands giving away DRMless songs for free.
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The ultimate target is Microsoft. What a bang that balloon is going to make when someone pops it by offering a free web-based alternative to MS Office. [5] Who will? Google? They seem to be taking their time. I suspect the pin will be wielded by a couple of 20 year old hackers who are too naive to be intimidated by the idea. (How hard can it be?)
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The Common Thread
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I didn't realize they had anything in common till recently, which is one of the reasons I disliked the term "Web 2.0" so much. It seemed that it was being used as a label for whatever happened to be new—that it didn't predict anything.
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But there is a common thread. Web 2.0 means using the web the way it's meant to be used. The "trends" we're seeing now are simply the inherent nature of the web emerging from under the broken models that got imposed on it during the Bubble.
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Ditto for the idea of delivering desktop-like applications over the web. That idea is almost as old as the web. But the first time around it was co-opted by Sun, and we got Java applets. Java has since been remade into a generic replacement for C++, but in 1996 the story about Java was that it represented a new model of software. Instead of desktop applications, you'd run Java "applets" delivered from a server.
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This plan collapsed under its own weight. Microsoft helped kill it, but it would have died anyway. There was no uptake among hackers. When you find PR firms promoting something as the next development platform, you can be sure it's not. If it were, you wouldn't need PR firms to tell you, because hackers would already be writing stuff on top of it, the way sites like Busmonster used Google Maps as a platform before Google even meant it to be one.
The proof that Ajax is the next hot platform is that thousands of hackers have spontaneously started building things on top of it. Mikey likes it. -
Google was a pioneer in all three components of Web 2.0: their core business sounds crushingly hip when described in Web 2.0 terms, "Don't maltreat users" is a subset of "Don't be evil," and of course Google set off the whole Ajax boom with Google Maps.
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Web 2.0 means using the web as it was meant to be used, and Google does. That's their secret. <!-- The web naturally has a certain grain, and Google is aligned with it. That's why their success seems so effortless.--> They're sailing with the wind, instead of sitting becalmed praying for a business model, like the print media, or trying to tack upwind by suing their customers, like Microsoft and the record labels.
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The fact that Google is a "Web 2.0" company shows that, while meaningful, the term is also rather bogus. It's like the word "allopathic." It just means doing things right, and it's a bad sign when you have a special word for that.
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14 Mar 11
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08 Mar 11
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20 Feb 11
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27 Jan 11
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25 Jan 11
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05 Dec 10
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19 Sep 10
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28 Aug 10
Jill BaedkeWeb 2.0
Want to start a startup? Get funded by Y Combinator.
November 2005
Does "Web 2.0" mean anything?web2.0 web ajax paulgraham technology business article 2.0 tedu500
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16 Jul 10
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22 Jun 10
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November 2005
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Does "Web 2.0" mean anything? Till recently I thought it didn't, but the truth turns out to be more complicated. Originally, yes, it was meaningless. Now it seems to have acquired a meaning.
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I first heard the phrase "Web 2.0" in the name of the Web 2.0 conference in 2004. At the time it was supposed to mean using "the web as a platform," which I took to refer to web-based applications
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So I was surprised at a conference this summer when Tim O'Reilly led a session intended to figure out a definition of "Web 2.0." Didn't it already mean using the web as a platform? And if it didn't already mean something, why did we need the phrase at all?
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They just wanted to make the point that the web mattered again.
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they knew new things were coming, and the "2.0" referred to whatever those might turn out to be.
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One ingredient of its meaning is certainly Ajax, which I can still only just bear to use without scare quotes. Basically, what "Ajax" means is "Javascript now works." And that in turn means that web-based applications can now be made to work much more like desktop ones.
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Experts have given Wikipedia middling reviews, but they miss the critical point: it's good enough. And it's free, which means people actually read it. On the web, articles you have to pay for might as well not exist. Even if you were willing to pay to read them yourself, you can't link to them. They're not part of the conversation.
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The most dramatic example of Web 2.0 democracy is not in the selection of ideas, but their production.
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On the web, people can publish whatever they want.
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I think everyone would agree that democracy and Ajax are elements of "Web 2.0." I also see a third: not to maltreat users.
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Ajax, democracy, and not dissing users. What do they all have in common? I didn't realize they had anything in common till recently
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But there is a common thread. Web 2.0 means using the web the way it's meant to be used. The "trends" we're seeing now are simply the inherent nature of the web emerging from under the broken models that got imposed on it during the Bubble.
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Web 2.0 means using the web as it was meant to be used, and Google does. That's their secret.
-
Google doesn't try to force things to happen their way. They try to figure out what's going to happen, and arrange to be standing there when it does. That's the way to approach technology—and as business includes an ever larger technological component, the right way to do business.
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19 Apr 10
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09 Apr 10
BoBo thurathe web 2.0
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18 Mar 10
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wanted to make the point that the web mattered again. It was a kind of semantic deficit spending: they knew new things were coming, and the "2.0" referred to whatever those might turn out to be.
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22 Feb 10
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"Ajax" means is "Javascript now works."
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05 Feb 10
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Does "Web 2.0" mean anything? Till recently I thought it didn't, but the truth turns out to be more complicated. Originally, yes, it was meaningless. Now it seems to have acquired a meaning. And yet those who dislike the term are probably right, because if it means what I think it does, we don't need it.
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04 Feb 10
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start
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urns out to be more complicated. Originally, yes, it was meaningless. Now it seems to have acquired a meaning. And yet those who dislike the
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02 Feb 10
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Tim says the phrase "Web 2.0" first arose in "a brainstorming session between O'Reilly and -
it was supposed to mean using "the web as a platform," which I took to refer to web-based applications
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Tim O'Reilly led a session intended to figure out a definition of "Web 2.0." Didn't it already mean using the web as a platform? And if it didn't already mean something, why did we need the phrase at all?
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Medialive International.
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about. O'Reilly wanted to organize a conference about the w
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don't think there was any deliberate plan to suggest there was a new version of the web. They just wanted to make the point that
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the web mattered again
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. It was a kind of semantic deficit spending: they knew new things were coming, a
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nd the "2.0" referred to whatever those might turn out to be.
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"the web as a platform"
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Does "Web 2.0" mean anything more than the name of a conference yet? -
The second big element of Web 2.0 is democracy. We now have several examples to prove that amateurs can surpass professionals, when they have the right kind of system to channel their efforts. Wikipedia may be the most famous. Experts have given Wikipedia middling reviews, but they miss the critical point: it's good enough. And it's free, which means people actually read it. On the web, articles you have to pay for might as well not exist. Even if you were willing to pay to read them yourself, you can't link to them. They're not part of the conversation.
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[1] From the conference site, June 2004: "While the first wave of the Web was closely tied to the browser, the second wave extends applications across the web and enables a new generation of services and business opportunities." To the extent this means anything, it seems to be about web-based applications.
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"Web 2.0" in the name of the Web 2.0 conference in 2004.
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time it was supposed to mean using "the web as a platform
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After all, a Web 2.0 conference would presumably be full of geeks, right?
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Well, no. There were about 7
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20 Jan 10
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04 Dec 09
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<table border="0" cellspacing="0" cellpadding="0"><br/><tbody><br/><tr valign="top"><br/><td><br/><table width="455" border="0" cellspacing="0" cellpadding="0"><br/><tbody><br/><tr valign="top"><br/><td width="455"><font face="verdana" size="2"><br/>web <br/>was<br/> <br/>finding its natural angle of repose. The democracy <br/>component, for example—that's<br/> <br/>not an <br/>innovation, in the sense of something someone made happen. That's what<br/> <br/><br/>the <br/>web naturally tends to produce.<br/><br><br><br/>Ditto for <br/>the idea of delivering<br/> <br/>desktop-like applications over the web. That idea <br/>is almost as old as the web.<br/> <br/>But the <br/>first time around it was co-opted by Sun, and we got Java applets. Java<br/> <br/><br/>has <br/>since been remade into a generic replacement for C++, but in 1996 the <br/>story<br/> <br/>about Java was that it represented a new model of <br/>software. Instead of desktop<br/> <br/>applications, you'd run Java "applets" delivered <br/>from a server.<br/><br><br><br/>This plan<br/> <br/>collapsed <br/>under its own weight. Microsoft helped kill it, but it would have died<br/> <br/><br/>anyway. There was no uptake among hackers. When <br/>you find<br/> <a rel="nofollow" href="http://www.paulgraham.com/submarine.html"><br/>PR <br/>firms<br/></a> <br/>promoting something as the next <br/>development<br/> <br/>platform, you can be sure it's not. If it were, <br/>you wouldn't need PR firms to<br/> <br/>tell you, <br/>because hackers would already be writing stuff on top of it, the way<br/> <br/><br/>sites like<br/> <a rel="nofollow" href="http://busmonster.com"><br/>Busmonster<br/></a> <br/>used Google <br/>Maps as a<br/> <br/>platform before Google even meant it to be <br/>one.<br/><br><br><br/>The proof that Ajax is<br/> <br/>the next <br/>hot platform is that thousands of hackers have spontaneously started<br/> <br/><br/>building things on top of it. Mikey likes <br/>it.<br/><br><br><br/><br/>There's<br/> <br/>another <br/>thing all<br/><br/> <br/><br/>three components of Web 2.0 have in common. <br/>Here's<br/> <br/>a clue. Suppose you<br/><br/> <br/><br/>approached <br/>investors with the following idea for a<br/> <br/>Web 2.0 <br/>startup:<br/><br/> <br/><blockquote><br/><br/>Sites like del.icio.us and flickr allow users <br/>to<br/> <br/>"tag" content with<br/><br/> <br/><br/>descriptive <br/>tokens. But there is also huge source<br/> <br/>of <br/><i>implicit</i> tags that<br/><br/> <br/><br/>they <br/>ignore:<br/> <br/>the text within web links. Moreover, these links <br/>represent a social<br/><br/> <br/><br/>network connecting the individuals and<br/> <br/><br/>organizations who created the pages, <br/>and<br/><br/> <br/><br/>by using<br/> <br/>graph <br/>theory we can compute from this network an estimate of the<br/><br/> <br/><br/><br/>reputation<br/> <br/>of each <br/>member. We plan to mine the web for these implicit tags, and<br/><br/> <br/><br/><br/>use<br/> <br/>them <br/>together with the reputation hierarchy they embody to enhance <br/>web<br/><br/> <br/><br/>searches.<br/><br/> </blockquote><br/><br/>How long <br/>do<br/> <br/>you think it would take them on average <br/>to<br/><br/> <br/><br/>realize<br/> <br/>that it was <br/>a description of Google?<br/><br/><br><br><br/><br/>Google <br/>was<br/> <br/>a pioneer in all<br/><br/> <br/><br/>three <br/>components of Web 2.0: their core business<br/> <br/>sounds <br/>crushingly hip when<br/><br/> <br/><br/>described <br/>in Web 2.0 terms, "Don't maltreat users"<br/> <br/>is a subset <br/>of "Don't be<br/><br/> <br/><br/>evil," and of course Google set off the whole <br/>Ajax<br/> <br/>boom with Google<br/><br/> <br/><br/>Maps.<br/><br/><br><br><br/><br/>Web <br/>2.0<br/> <br/>means using the web as it was meant to be used, <br/>and Google<br/><br/> <br/><br/>does.<br/> <br/>That's <br/>their secret. <!-- The web naturally has a certain grain,<br/>and Google is aligned with it. That's why their success seems so <br/>effortless.-->They're<br/><br/> <br/><br/><br/>sailing with the wind, instead of sitting <br/>becalmed<br/> <br/>praying for a business model,<br/><br/> <br/><br/><br/>like the<br/> <br/>print <br/>media, or trying to tack upwind by suing their customers, like<br/><br/> <br/><br/><br/>Microsoft and the record labels. <font color="#777777">[<br/><br/><a rel="nofollow" href="http://www.paulgraham.com/#f7n"><font color="#777777"><br/><br/>7<br/><br/></font></a><br/><br/>]<br/><br/></font><br><br><br/><br/>Google<br/> <br/>doesn't try <br/>to force things to<br/><br/> <br/><br/>happen<br/> <br/>their way. <br/>They try to figure out what's going to happen, and arrange to<br/><br/> <br/><br/><br/>be<br/> <br/>standing <br/>there when it does. That's the way to approach technology—and<br/> <br/>as<br/><br/> <br/><br/>business <br/>includes an ever<br/> <br/><br/>larger<br/> <br/>technological component, the right way to <br/>do<br/><br/><br/> <br/><br/><br/>business.<br/><br/><br/><br><br><br/><br/><br/>The<br/> <br/><br/>fact<br/><br/> <br/><br/>that Google <br/>is a "Web 2.0" company shows that,<br/> <br/>while<br/><br/><br/> <br/><br/><br/>meaningful,<br/><br/> <br/><br/>the term <br/>is<br/> <br/>also rather bogus. It's like the word <br/>"allopathic." It<br/><br/><br/> <br/><br/><br/>just<br/><br/> <br/><br/>means<br/> <br/>doing <br/>things right, and it's a bad sign when you have a special<br/><br/> <br/><br/>word<br/><br/><br/> <br/><br/><br/>for<br/> <br/><br/>that.<br/><br/><br/><br><br><br><br><b><br/><br/><br/><br/><div style="TOP: -23px; LEFT: 0px" id="1f5a1facece4b880884ac46982f4bb20-0Icon" class="diigoIcon private TextIcon nocommented notShowIcon"></div><br/><br/><div style="TOP: -23px; LEFT: 0px" id="467c950836ab34eff50038d602b7788d-0Icon" class="diigoIcon private TextIcon nocommented notShowIcon"></div><br/>Notes<br/><br/><br/><br/><br/></b><br><br><br/><br/><br/><br/>[<br/><br/><br/><br/><a rel="nofollow" name="f1n"><font color="#000000"><br/><br/><br/><br/>1<br/><br/><br/><br/></font></a><br/><br/><br/><br/>]<br/><br/> <br/><br/>From<br/><br/><br/> <br/><br/><br/>the<br/><br/><br/><br/> <a rel="nofollow" href="http://web.archive.org/web/20040602111547/http://web2con.com/"><br/><br/><br/><br/>conference<br/><br/><br/><br/> <br/><br/><br/><br/>site<br/><br/><br/><br/></a><br/><br/><br/><br/>,<br/><br/> <br/><br/>June<br/><br/><br/> <br/><br/><br/>2004:<br/> <br/>"While the <br/>first wave of the Web was closely<br/><br/> <br/><br/>tied <br/>to<br/> <br/>the<br/><br/><br/><br/> <br/><br/><br/><br/>browser,<br/><br/><br/> <br/><br/><br/>the<br/> <br/>second<br/><br/> <br/><br/>wave <br/>extends applications across the web and<br/> <br/>enables a <br/>new<br/><br/><br/><br/> <br/><br/><br/><br/>generation<br/> <br/>of <br/>services and business<br/><br/><br/> <br/><br/><br/>opportunities." To the extent this<br/><br/> <br/><br/><br/>means<br/><br/><br/><br/> <br/><br/><br/><br/>anything,<br/><br/><br/> <br/><br/><br/>it <br/>seems<br/> <br/>to<br/><br/> <br/><br/>be <br/>about<br/><br/><br/><br/> <a rel="nofollow" href="http://www.paulgraham.com/road.html"><br/><br/><br/><br/>web-based<br/><br/><br/><br/> <br/><br/><br/><br/>applications<br/><br/><br/><br/></a><br/><br/><br/><br/>.<br/><br/><br/><br/><br><br><br/><br/><br/><br/>[<br/><br/><br/><br/><a rel="nofollow" name="f2n"><font color="#000000"><br/><br/><br/><br/>2<br/><br/><br/><br/></font></a><br/><br/><br/><br/>]<br/><br/><br/><br/> <br/><br/><br/><br/>Disclosure:<br/><br/> <br/><br/>Reddit <br/>was<br/> <br/>funded b<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/>y<br/><br/><br/><br/><br/><br/><br/><br/> <br/><a rel="nofollow" href="http://ycombinator.com">Y <br/><br/><br/><br/>Combinator<br/><br/><br/><br/></a><br/><br/><br/><br/>.<br/><br/> <br/><br/>But<br/><br/><br/> <br/><br/><br/>although <br/>I<br/> <br/>started using it out of loyalty to <br/>the<br/><br/> <br/><br/>home<br/> <br/>team,<br/><br/><br/><br/> <br/><br/><br/><br/>I've <br/>become<br/><br/><br/> <br/><br/><br/>a<br/> <br/>genuine<br/><br/> <br/><br/>addict. <br/>While we're at it, I'm also an investor in<br/> <br/>!MSFT,<br/><br/><br/><br/> <br/><br/><br/><br/>having <br/>sold<br/><br/> <br/><br/>all my<br/> <br/>shares <br/>earlier this<br/><br/><br/> <br/><br/><br/>year.<br/><br/><br/><br/><br><br><br/><br/><br/><br/>[<br/><br/><br/><br/><a rel="nofollow" name="f3n"><font color="#000000"><br/><br/><br/><br/>3<br/><br/><br/><br/></font></a><br/><br/><br/><br/>]<br/> <br/><br/>I'm<br/><br/> <br/><br/>not<br/><br/><br/> <br/><br/><br/>against<br/> <br/>editing. I <br/>spend more time<br/><br/> <br/><br/>editing<br/><br/><br/><br/> <br/><br/><br/><br/>than<br/><br/><br/> <br/><br/><br/>writing,<br/><br/> <br/><br/>and I <br/>have<br/> <br/>a group of picky friends who proofread <br/>almost<br/><br/><br/><br/> <br/><br/><br/><br/>everyth<br/>i<br/>ng<br/><br/><br/> <br/><br/>I <br/>write.<br/><br/> <br/><br/>What I <br/>dislike is editing done after the fact by<br/> <br/>someone<br/><br/><br/><br/> <br/><br/><br/><br/>else.<br/><br/><br/><br/><br><br><br/><br/><br/><br/>[<br/><br/><br/><br/><a rel="nofollow" name="f4n"><font color="#000000"><br/><br/><br/><br/>4<br/><br/><br/><br/></font></a><br/><br/><br/><br/>]<br/><br/> <br/><br/>Obvious<br/><br/><br/> <br/><br/><br/>is<br/> <br/><br/>an<br/><br/><br/><br/> <br/><br/><br/><br/>understatement. Users had been climbing <br/>in<br/><br/> <br/><br/>through<br/><br/><br/> <br/><br/><br/>the <br/>window<br/> <br/>for years before<br/><br/><br/><br/> <br/><br/><br/><br/><br/>Apple<br/><br/><br/> <br/><br/><br/>finally<br/><br/> <br/><br/>moved <br/>the<br/> <br/>door.<br/><br/><br/><br/><br><br><br/><br/><br/><br/>[<br/><br/><br/><br/><a rel="nofollow" name="f5n"><font color="#000000"><br/><br/><br/><br/>5<br/><br/><br/><br/></font></a><br/><br/><br/><br/>]<br/> <br/><br/>Hint:<br/><br/> <br/><br/>the<br/><br/><br/> <br/><br/><br/>way <br/>to<br/> <br/>create a web-based alternative<br/><br/> <br/><br/><br/>to<br/><br/><br/><br/> <br/><br/><br/><br/>Office<br/> <br/>may<br/><br/><br/> <br/><br/><br/>not be <br/>to<br/><br/> <br/><br/>write every<br/> <br/>component <br/>yourself, but to establish a protocol<br/><br/><br/><br/> <br/><br/><br/><br/>for<br/><br/><br/> <br/><br/><br/>web-based<br/><br/> <br/><br/>apps <br/>to<br/> <br/>share a virtual home directory spread across <br/>multiple<br/><br/><br/><br/> <br/><br/><br/><br/>servers. <br/>Or it may be to write it<br/> <br/>all<br/><br/><br/> <br/><br/><br/>yourself.<br/><br/><br/><br/><br><br><br/><br/><br/><br/>[<br/><br/><br/><br/><a rel="nofollow" name="f6n"><font color="#000000"><br/><br/><br/><br/>6<br/><br/><br/><br/></font></a><br/><br/><br/><br/>]<br/><br/> <br/><br/>In<br/><br/><br/> <br/><br/><br/>Jessica<br/> <br/>Livingston's<br/><br/><br/><br/> <a rel="nofollow" href="http://foundersatwork.com"><i><br/><br/><br/><br/>Founders<br/><br/> <br/><br/>at<br/><br/><br/> <br/><br/><br/>Work<br/><br/><br/><br/></i></a><br/><br/><br/><br/>.<br/><br/><br/><br/><br><br><br/><br/><br/><br/>[<br/><br/><br/><br/><a rel="nofollow" name="f7n"><font color="#000000"><br/><br/><br/><br/>7<br/><br/><br/><br/></font></a><br/><br/><br/><br/>]<br/><br/> <br/><br/>Microsoft<br/><br/><br/> <br/><br/><br/>didn't <br/>sue<br/> <br/>their customers<br/><br/><br/><br/> <br/><br/><br/><br/><br/>directly,<br/><br/> <br/><br/>but <br/>they<br/> <br/>seem to have done all they<br/><br/><br/> <br/><br/><br/><br/>could<br/> <br/>to<br/><br/> <br/><br/>help SCO <br/>sue<br/><br/><br/><br/> <br/><br/><br/><br/>them.<br/><br/><br/><br/><br><br><b><br/><br/><br/><br/>Thanks<br/><br/><br/><br/></b> <br/><br/><br/><br/>to<br/><br/> <br/><br/>Trevor<br/><br/><br/> <br/><br/><br/>Blackwell,<br/> <br/>Sarah <br/>Harlin, Jessica<br/><br/><br/><br/> <br/><br/><br/><br/>Livingston,<br/><br/><br/> <br/><br/><br/>Peter<br/><br/> <br/><br/>Norvig,<br/> <br/>Aaron <br/>Swartz, and Jeff Weiner for reading drafts of<br/><br/><br/><br/> <br/><br/><br/><br/><br/>this, and<br/><br/><br/> <br/><br/><br/>to <br/>the<br/> <br/>guys<br/><br/> <br/><br/>at <br/>O'Reilly and Adaptive Path for answering<br/> <br/>my<br/><br/><br/><br/> <br/><br/><br/>questions.<br/><br/><br/><br><br><!-- <a href="http://reddit.com"><img src="http://lib.store.yahoo.net/lib/paulgraham/redditino.png" border=0></a><br/><a href="http://reddit.com/info?id=13218"><br/>Comment</a> on this essay.<br/>--><br><br></font></td></tr></tbody></table><br><br/><table width="455" border="0" cellspacing="0" cellpadding="0"><br/><tbody><br/><tr><br/><td><img width="1" height="5" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr><br/><tr valign="top"><br/><td width="6"><br/><center><img width="6" height="14" border="0" hspace="0" src="http://ep.yimg.com/ca/I/paulgraham_2082_4797"></center></td><br/><td width="8"><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="206"><font face="verdana" size="2"><a rel="nofollow" href="http://www.paulgraham.com/web20interview.html"><br/><br/><br/>Interview<br/><br/><br/> <br/><br/><br/>About<br/> <br/>Web<br/><br/> <br/><br/>2.0<br/><br/><br/></a><br><img width="1" height="2" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"><br></font></td><br/><td><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="6"><br/><center><img width="6" height="14" border="0" hspace="0" src="http://ep.yimg.com/ca/I/paulgraham_2082_4797"></center></td><br/><td width="8"><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="206"><font face="verdana" size="2"><a rel="nofollow" href="http://www.simpleoption.com/ensayo-web20.html"><br/><br/><br/>Spanish<br/><br/><br/> <br/><br/><br/>Translation<br/><br/><br/></a><br><img width="1" height="2" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"><br></font></td></tr><br/><tr><br/><td><img width="1" height="3" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr><br/><tr><br/><td><img width="1" height="5" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr><br/><tr valign="top"><br/><td width="6"><br/><center><img width="6" height="14" border="0" hspace="0" src="http://ep.yimg.com/ca/I/paulgraham_2082_4797"></center></td><br/><td width="8"><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="206"><font face="verdana" size="2"><a rel="nofollow" href="http://matblog.de/index.php?/archives/334-UEbersetzung-von-Paul-Grahams-Essay-Web-2.0.html"><br/><br/><br/>German<br/><br/><br/> <br/><br/><br/>Translation<br/><br/><br/></a><br><img width="1" height="2" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"><br></font></td><br/><td><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="6"><br/><center><img width="6" height="14" border="0" hspace="0" src="http://ep.yimg.com/ca/I/paulgraham_2082_4797"></center></td><br/><td width="8"><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="206"><font face="verdana" size="2"><a rel="nofollow" href="http://xmlhack.ru/texts/06/web20/web20.html"><br/><br/><br/>Russian<br/><br/><br/> <br/><br/><br/>Translation<br/><br/><br/></a><br><img width="1" height="2" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"><br></font></td></tr><br/><tr><br/><td><img width="1" height="3" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr><br/><tr><br/><td><img width="1" height="5" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr><br/><tr valign="top"><br/><td width="6"><br/><center><img width="6" height="14" border="0" hspace="0" src="http://ep.yimg.com/ca/I/paulgraham_2082_4797"></center></td><br/><td width="8"><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="206"><font face="verdana" size="2"><a rel="nofollow" href="http://d.hatena.ne.jp/lionfan/20060720"><br/><br/><br/>Japanese<br/><br/> <br/><br/>Translation<br/><br/><br/></a><br><img width="1" height="2" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"><br></font></td></tr><br/><tr><br/><td><img width="1" height="3" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr></tbody></table><br><br/><table width="455" border="0" cellspacing="0" cellpadding="0"><br/><tbody><br/><tr><br/><td><font face="verdana" size="2"><br><br><br/><hr><br/><br/><table width="100%" cellspacing="0" cellpadding="0"><br/><tbody><br/><tr><br/><td bgcolor="#ffe799"><img width="1" height="15" src="http://www.virtumundo.com/images/spacer.gif"><font size="2"> <br/><br/><br/>If you liked this, you may also<br/> <br/>like<br/><br/><br/> <a rel="nofollow" href="http://www.amazon.com/gp/product/0596006624"><b><i><br/><br/><br/>Hackers<br/><br/> <br/><br/>&<br/><br/><br/> <br/><br/><br/>Painters<br/><br/><br/></i></b></a><br/><br/><br/>.<br/><br/><br/></font> <br><img width="1" height="5" src="http://www.virtumundo.com/images/spacer.gif"></td><br/><tr></tr></tbody></table></font></td></tr></tbody></table></td></tr></tbody></table><br/><script type="text" /><br/>csell_env = 'mud';<br/></script><br/><br/><script type="text" /><br/>// Begin Y! 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<table border="0" cellspacing="0" cellpadding="0"><br/><tbody><br/><tr valign="top"><br/><td><br/><table width="455" border="0" cellspacing="0" cellpadding="0"><br/><tbody><br/><tr valign="top"><br/><td width="455"><font face="verdana" size="2">it.<br><br>There's another thing all <br/>three components of Web 2.0 have in common. Here's a clue. Suppose you <br/>approached investors with the following idea for a Web 2.0 startup: <br/><blockquote>Sites like del.icio.us and flickr allow users to "tag" content with <br/>descriptive tokens. But there is also huge source of <i>implicit</i> tags that <br/>they ignore: the text within web links. Moreover, these links represent a social <br/>network connecting the individuals and organizations who created the pages, and <br/>by using graph theory we can compute from this network an estimate of the <br/>reputation of each member. We plan to mine the web for these implicit tags, and <br/>use them together with the reputation hierarchy they embody to enhance web <br/>searches. </blockquote>How long do you think it would take them on average to <br/>realize that it was a description of Google?<br><br>Google was a pioneer in all <br/>three components of Web 2.0: their core business sounds crushingly hip when <br/>described in Web 2.0 terms, "Don't maltreat users" is a subset of "Don't be <br/>evil," and of course Google set off the whole Ajax boom with Google <br/>Maps.<br><br>Web 2.0 means using the web as it was meant to be used, and Google <br/>does. That's their secret. <!-- The web naturally has a certain grain,<br/>and Google is aligned with it. That's why their success seems so <br/>effortless.-->They're <br/>sailing with the wind, instead of sitting becalmed praying for a business model, <br/>like the print media, or trying to tack upwind by suing their customers, like <br/>Microsoft and the record labels. <font color="#777777">[<a rel="nofollow" href="http://www.paulgraham.com/#f7n"><font color="#777777">7</font></a>]</font><br><br>Google doesn't try to force things to <br/>happen their way. They try to figure out what's going to happen, and arrange to <br/>be standing there when it does. That's the way to approach technology—and as <br/>business includes an ever larger technological component, the right way to do <br/>business.<br><br>The fact that Google is a "Web 2.0" company shows that, while <br/>meaningful, the term is also rather bogus. It's like the word "allopathic." It <br/>just means doing things right, and it's a bad sign when you have a special word <br/>for that.<br><br><br><br><b>Notes</b><br><br>[<a rel="nofollow" name="f1n"><font color="#000000">1</font></a>] From the <a rel="nofollow" href="http://web.archive.org/web/20040602111547/http://web2con.com/">conference <br/>site</a>, June 2004: "While the first wave of the Web was closely tied to the <br/>browser, the second wave extends applications across the web and enables a new <br/>generation of services and business opportunities." To the extent this means <br/>anything, it seems to be about <a rel="nofollow" href="http://www.paulgraham.com/road.html">web-based <br/>applications</a>.<br><br>[<a rel="nofollow" name="f2n"><font color="#000000">2</font></a>] <br/>Disclosure: Reddit was funded by <a rel="nofollow" href="http://ycombinator.com">Y <br/>Combinator</a>. But although I started using it out of loyalty to the home team, <br/>I've become a genuine addict. While we're at it, I'm also an investor in !MSFT, <br/>having sold all my shares earlier this year.<br><br>[<a rel="nofollow" name="f3n"><font color="#000000">3</font></a>] I'm not against editing. I spend more time editing <br/>than writing, and I have a group of picky friends who proofread almost <br/>everything I write. What I dislike is editing done after the fact by someone <br/>else.<br><br>[<a rel="nofollow" name="f4n"><font color="#000000">4</font></a>] Obvious is an <br/>understatement. Users had been climbing in through the window for years before <br/>Apple finally moved the door.<br><br>[<a rel="nofollow" name="f5n"><font color="#000000">5</font></a>] Hint: the way to create a web-based alternative to <br/>Office may not be to write every component yourself, but to establish a protocol <br/>for web-based apps to share a virtual home directory spread across multiple <br/>servers. Or it may be to write it all yourself.<br><br>[<a rel="nofollow" name="f6n"><font color="#000000">6</font></a>] In Jessica Livingston's <a rel="nofollow" href="http://foundersatwork.com"><i>Founders at Work</i></a>.<br><br>[<a rel="nofollow" name="f7n"><font color="#000000">7</font></a>] Microsoft didn't sue their customers <br/>directly, but they seem to have done all they could to help SCO sue <br/>them.<br><br><b>Thanks</b> to Trevor Blackwell, Sarah Harlin, Jessica <br/>Livingston, Peter Norvig, Aaron Swartz, and Jeff Weiner for reading drafts of <br/>this, and to the guys at O'Reilly and Adaptive Path for answering my <br/>questions.<br><br><!-- <a href="http://reddit.com"><img src="http://lib.store.yahoo.net/lib/paulgraham/redditino.png" border=0></a><br/><a href="http://reddit.com/info?id=13218"><br/>Comment</a> on this essay.<br/>--><br><br></font></td></tr></tbody></table><br><br/><table width="455" border="0" cellspacing="0" cellpadding="0"><br/><tbody><br/><tr><br/><td><img width="1" height="5" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr><br/><tr valign="top"><br/><td width="6"><br/><center><img width="6" height="14" border="0" hspace="0" src="http://ep.yimg.com/ca/I/paulgraham_2082_4797"></center></td><br/><td width="8"><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="206"><font face="verdana" size="2"><a rel="nofollow" href="http://www.paulgraham.com/web20interview.html">Interview <br/>About Web 2.0</a><br><img width="1" height="2" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"><br></font></td><br/><td><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="6"><br/><center><img width="6" height="14" border="0" hspace="0" src="http://ep.yimg.com/ca/I/paulgraham_2082_4797"></center></td><br/><td width="8"><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="206"><font face="verdana" size="2"><a rel="nofollow" href="http://www.simpleoption.com/ensayo-web20.html">Spanish <br/>Translation</a><br><img width="1" height="2" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"><br></font></td></tr><br/><tr><br/><td><img width="1" height="3" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr><br/><tr><br/><td><img width="1" height="5" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr><br/><tr valign="top"><br/><td width="6"><br/><center><img width="6" height="14" border="0" hspace="0" src="http://ep.yimg.com/ca/I/paulgraham_2082_4797"></center></td><br/><td width="8"><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="206"><font face="verdana" size="2"><a rel="nofollow" href="http://matblog.de/index.php?/archives/334-UEbersetzung-von-Paul-Grahams-Essay-Web-2.0.html">German <br/>Translation</a><br><img width="1" height="2" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"><br></font></td><br/><td><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="6"><br/><center><img width="6" height="14" border="0" hspace="0" src="http://ep.yimg.com/ca/I/paulgraham_2082_4797"></center></td><br/><td width="8"><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="206"><font face="verdana" size="2"><a rel="nofollow" href="http://xmlhack.ru/texts/06/web20/web20.html">Russian <br/>Translation</a><br><img width="1" height="2" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"><br></font></td></tr><br/><tr><br/><td><img width="1" height="3" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr><br/><tr><br/><td><img width="1" height="5" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr><br/><tr valign="top"><br/><td width="6"><br/><center><img width="6" height="14" border="0" hspace="0" src="http://ep.yimg.com/ca/I/paulgraham_2082_4797"></center></td><br/><td width="8"><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="206"><font face="verdana" size="2"><a rel="nofollow" href="http://d.hatena.ne.jp/lionfan/20060720">Japanese Translation</a><br><img width="1" height="2" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"><br></font></td></tr><br/><tr><br/><td><img width="1" height="3" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr></tbody></table><br><br/><table width="455" border="0" cellspacing="0" cellpadding="0"><br/><tbody><br/><tr><br/><td><font face="verdana" size="2"><br><br><br/><hr><br/><br/><table width="100%" cellspacing="0" cellpadding="0"><br/><tbody><br/><tr><br/><td bgcolor="#ffe799"><img width="1" height="15" src="http://www.virtumundo.com/images/spacer.gif"><font size="2"> If you liked this, you may also like <a rel="nofollow" href="http://www.amazon.com/gp/product/0596006624"><b><i>Hackers & <br/>Painters</i></b></a>.</font> <br><img width="1" height="5" src="http://www.virtumundo.com/images/spacer.gif"></td><br/><tr></tr></tbody></table></font></td></tr></tbody></table></td></tr></tbody></table><br/><script type="text" /><br/>csell_env = 'mud';<br/></script><br/><br/><script type="text" /><br/>// Begin Y! 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I first heard the phrase "Web 2.0" in
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the name of the Web 2.0 conference in 2004. At the time it was supposed to mean using "the web as a platform," which I took to refer to web-based applications. [1]
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new
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ever larger technological component, the right way to do business.
The fact that Google is a "Web 2.0" company shows that, while meaningful, the term is also rather bogus. It's like the word "allopathic." It just means doing things right, and it's a bad sign when you have a special word for that.
Notes
[ 1 ] From the conference site , June 2004: "While the first wave of the Web was closely tied to the browser, the second wave extends applications across the web and enables a new generation of services and business opportunities." To the extent this means anything, it seems to be about web-based applications .
[ 2 ] Disclosure: Reddit was funded b y Y Combinator . But although I started using it out of loyalty to the home team, I've become a genuine addict. While we're at it, I'm also an investor in !MSFT, having sold all my shares earlier this year.
[ 3 ] I'm not against editing. I spend more time editing than writing, and I have a group of picky friends who proofread almost everything I write. What I dislike is editing done after the fact by someone else.
[ 4 ] Obvious is an understatement. Users had been climbing in through the window for years before Apple finally moved the door.
[ 5 ] Hint: the way to create a web-based alternative to Office may not be to write every component yourself, but to establish a protocol for web-based apps to share a virtual home directory spread across multiple servers. Or it may be to write it all yourself.
[ 6 ] In Jessica Livingston's Founders at Work .
[ 7 ] Microsoft didn't sue their customers directly, but they seem to have done all they could to help SCO sue them.
Thanks to Trevor Blackwell, Sarah Harlin, Jessica Livingston, Peter Norvig, Aaron Swartz, and Jeff Weiner for reading drafts of this, and to the guys at O'Reilly and Adaptive Path for answering my -
The story about "Web 2.0" meaning the web as a platform didn't live much past the first conference. By the second conference, what "Web 2.0" seemed to mean was something about democracy. At least, it did when people wrote about it online. The conference itself didn't seem very grassroots
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The 2005 Web 2.0 conference reminded me of Internet trade shows during the Bubble, full of prowling VCs looking for the next hot startup. There was that same odd atmosphere created by a large number of people determined not to miss out. Miss out on what? They didn't know. Whatever was going to happen—whatever Web 2.0 turned out to be.
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happen—whatever
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In fact -
the new generation of software is being written way too fast for Microsoft even to channel it, let alone write their own in house. Their only hope now is to buy all the best Ajax startups before Google does. And even that's going to be hard, because Google has as big a head start in buying microstartups as it did in search a few years ago. After all, Google Maps, the canonical Ajax application, was the result of a startup they bought.
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The second big element of Web 2.0 is democracy. We now have several examples to prove that amateurs can surpass professionals, when they have the right kind of system to channel their efforts.
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The most dramatic example of Web 2.0 democracy is not in the selection of ideas, but their production.
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<table width="455" border="0" cellspacing="0" cellpadding="0"><br/><tbody><br/><tr valign="top"><br/><td width="455"><font face="verdana" size="2">something was happening: the web was <br/>finding its natural angle of repose. The democracy component, for example—that's <br/>not an innovation, in the sense of something someone made happen. That's what <br/>the web naturally tends to produce.<br><br>Ditto for the idea of delivering <br/>desktop-like applications over the web. That idea is almost as old as the web. <br/>But the first time around it was co-opted by Sun, and we got Java applets. Java <br/>has since been remade into a generic replacement for C++, but in 1996 the story <br/>about Java was that it represented a new model of software. Instead of desktop <br/>applications, you'd run Java "applets" delivered from a server.<br><br>This plan <br/>collapsed under its own weight. Microsoft helped kill it, but it would have died <br/>anyway. There was no uptake among hackers. When you find <a rel="nofollow" href="http://www.paulgraham.com/submarine.html">PR firms</a> promoting something as the next development <br/>platform, you can be sure it's not. If it were, you wouldn't need PR firms to <br/>tell you, because hackers would already be writing stuff on top of it, the way <br/>sites like <a rel="nofollow" href="http://busmonster.com">Busmonster</a> used Google Maps as a <br/>platform before Google even meant it to be one.<br><br>The proof that Ajax is <br/>the next hot platform is that thousands of hackers have spontaneously started <br/>building things on top of it. Mikey likes it.<br><br><br/>There's <br/>another thing all<br/> <br/>three components of Web 2.0 have in common. Here's <br/>a clue. Suppose you<br/> <br/>approached investors with the following idea for a <br/>Web 2.0 startup:<br/> <br/><blockquote><br/>Sites like del.icio.us and flickr allow users to <br/>"tag" content with<br/> <br/>descriptive tokens. But there is also huge source <br/>of <i>implicit</i> tags that<br/> <br/>they ignore: <br/>the text within web links. Moreover, these links represent a social<br/> <br/><br/>network connecting the individuals and <br/>organizations who created the pages, and<br/> <br/>by using <br/>graph theory we can compute from this network an estimate of the<br/> <br/>reputation <br/>of each member. We plan to mine the web for these implicit tags, and<br/> <br/><br/>use <br/>them together with the reputation hierarchy they embody to enhance web<br/> <br/><br/>searches.<br/> </blockquote><br/>How long do <br/>you think it would take them on average to<br/> <br/>realize <br/>that it was a description of Google?<br/><br><br><br/>Google was <br/>a pioneer in all<br/> <br/>three components of Web 2.0: their core business <br/>sounds crushingly hip when<br/> <br/>described in Web 2.0 terms, "Don't maltreat users" <br/>is a subset of "Don't be<br/> <br/>evil," and of course Google set off the whole Ajax <br/>boom with Google<br/> <br/>Maps.<br/><br><br><br/>Web 2.0 <br/>means using the web as it was meant to be used, and Google<br/> <br/>does. <br/>That's their secret. <!-- The web naturally has a certain grain,<br/>and Google is aligned with it. That's why their success seems so <br/>effortless.-->They're<br/> <br/><br/>sailing with the wind, instead of sitting becalmed <br/>praying for a business model,<br/> <br/>like the <br/>print media, or trying to tack upwind by suing their customers, like<br/> <br/><br/>Microsoft and the record labels. <font color="#777777">[<br/><a rel="nofollow" href="http://www.paulgraham.com/#f7n"><font color="#777777"><br/>7<br/></font></a><br/>]<br/></font><br><br><br/>Google <br/>doesn't try to force things to<br/> <br/>happen <br/>their way. They try to figure out what's going to happen, and arrange to<br/> <br/><br/>be <br/>standing there when it does. That's the way to approach technology—and <br/>as<br/> <br/>business includes an ever <br/>larger <br/>technological component, the right way to do<br/><br/> <br/><br/>business.<br/><br/><br><br><br/><br/>The <br/>fact<br/> <br/>that Google is a "Web 2.0" company shows that, <br/>while<br/><br/> <br/><br/>meaningful,<br/> <br/>the term is <br/>also rather bogus. It's like the word "allopathic." It<br/><br/> <br/><br/>just<br/> <br/><br/>means <br/>doing things right, and it's a bad sign when you have a special<br/> <br/>word<br/><br/> <br/><br/>for <br/>that.<br/><br/><br><br><br><br><b><br/><br/><br/><br/><div style="TOP: -23px; LEFT: 0px" id="1f5a1facece4b880884ac46982f4bb20-0Icon" class="diigoIcon private TextIcon nocommented notShowIcon"></div><br/><br/><div style="TOP: -23px; LEFT: 0px" id="467c950836ab34eff50038d602b7788d-0Icon" class="diigoIcon private TextIcon nocommented notShowIcon"></div>Notes<br/><br/><br/><br/></b><br><br><br/><br/><br/>[<br/><br/><br/><a rel="nofollow" name="f1n"><font color="#000000"><br/><br/><br/>1<br/><br/><br/></font></a><br/><br/><br/>]<br/> <br/><br/>From<br/><br/> <br/><br/>the<br/><br/><br/> <a rel="nofollow" href="http://web.archive.org/web/20040602111547/http://web2con.com/"><br/><br/><br/>conference<br/><br/><br/> <br/><br/><br/>site<br/><br/><br/></a><br/><br/><br/>,<br/> <br/><br/>June<br/><br/> <br/><br/>2004: <br/>"While the first wave of the Web was closely<br/> <br/>tied to <br/>the<br/><br/><br/> <br/><br/><br/>browser,<br/><br/> <br/><br/>the <br/>second<br/> <br/>wave extends applications across the web and <br/>enables a new<br/><br/><br/> <br/><br/><br/>generation <br/>of services and business<br/><br/> <br/><br/>opportunities." To the extent this<br/> <br/>means<br/><br/><br/> <br/><br/><br/>anything,<br/><br/> <br/><br/>it seems <br/>to<br/> <br/>be about<br/><br/><br/> <a rel="nofollow" href="http://www.paulgraham.com/road.html"><br/><br/><br/>web-based<br/><br/><br/> <br/><br/><br/>applications<br/><br/><br/></a><br/><br/><br/>.<br/><br/><br/><br><br><br/><br/><br/>[<br/><br/><br/><a rel="nofollow" name="f2n"><font color="#000000"><br/><br/><br/>2<br/><br/><br/></font></a><br/><br/><br/>]<br/><br/><br/> <br/><br/><br/>Disclosure:<br/> <br/>Reddit was <br/>funded b<br/><br/><br/><br/><br/><br/><br/>y<br/><br/><br/><br/><br/><br/> <br/><a rel="nofollow" href="http://ycombinator.com">Y <br/><br/><br/>Combinator<br/><br/><br/></a><br/><br/><br/>.<br/> <br/><br/>But<br/><br/> <br/><br/>although I <br/>started using it out of loyalty to the<br/> <br/>home <br/>team,<br/><br/><br/> <br/><br/><br/>I've become<br/><br/> <br/><br/>a <br/>genuine<br/> <br/>addict. While we're at it, I'm also an investor in <br/>!MSFT,<br/><br/><br/> <br/><br/><br/>having sold<br/> <br/>all my <br/>shares earlier this<br/><br/> <br/><br/>year.<br/><br/><br/><br><br><br/><br/><br/>[<br/><br/><br/><a rel="nofollow" name="f3n"><font color="#000000"><br/><br/><br/>3<br/><br/><br/></font></a><br/><br/><br/>] <br/>I'm<br/> <br/>not<br/><br/> <br/><br/>against <br/>editing. I spend more time<br/> <br/>editing<br/><br/><br/> <br/><br/><br/>than<br/><br/> <br/><br/>writing,<br/> <br/>and I have <br/>a group of picky friends who proofread almost<br/><br/><br/> <br/><br/><br/>everything<br/><br/> <br/><br/>I <br/>write.<br/> <br/>What I dislike is editing done after the fact by <br/>someone<br/><br/><br/> <br/><br/><br/>else.<br/><br/><br/><br><br><br/><br/><br/>[<br/><br/><br/><a rel="nofollow" name="f4n"><font color="#000000"><br/><br/><br/>4<br/><br/><br/></font></a><br/><br/><br/>]<br/> <br/><br/>Obvious<br/><br/> <br/><br/>is <br/>an<br/><br/><br/> <br/><br/><br/>understatement. Users had been climbing in<br/> <br/><br/>through<br/><br/> <br/><br/>the window <br/>for years before<br/><br/><br/> <br/><br/><br/>Apple<br/><br/> <br/><br/>finally<br/> <br/>moved the <br/>door.<br/><br/><br/><br><br><br/><br/><br/>[<br/><br/><br/><a rel="nofollow" name="f5n"><font color="#000000"><br/><br/><br/>5<br/><br/><br/></font></a><br/><br/><br/>] <br/>Hint:<br/> <br/>the<br/><br/> <br/><br/>way to <br/>create a web-based alternative<br/> <br/>to<br/><br/><br/> <br/><br/><br/>Office <br/>may<br/><br/> <br/><br/>not be to<br/> <br/>write every <br/>component yourself, but to establish a protocol<br/><br/><br/> <br/><br/><br/>for<br/><br/> <br/><br/>web-based<br/> <br/>apps to <br/>share a virtual home directory spread across multiple<br/><br/><br/> <br/><br/><br/><br/>servers. Or it may be to write it <br/>all<br/><br/> <br/><br/>yourself.<br/><br/><br/><br><br><br/><br/><br/>[<br/><br/><br/><a rel="nofollow" name="f6n"><font color="#000000"><br/><br/><br/>6<br/><br/><br/></font></a><br/><br/><br/>]<br/> <br/><br/>In<br/><br/> <br/><br/>Jessica <br/>Livingston's<br/><br/><br/> <a rel="nofollow" href="http://foundersatwork.com"><i><br/><br/><br/>Founders<br/> <br/>at<br/><br/> <br/><br/>Work<br/><br/><br/></i></a><br/><br/><br/>.<br/><br/><br/><br><br><br/><br/><br/>[<br/><br/><br/><a rel="nofollow" name="f7n"><font color="#000000"><br/><br/><br/>7<br/><br/><br/></font></a><br/><br/><br/>]<br/> <br/><br/>Microsoft<br/><br/> <br/><br/>didn't sue <br/>their customers<br/><br/><br/> <br/><br/><br/>directly,<br/> <br/>but they <br/>seem to have done all they<br/><br/> <br/><br/>could <br/>to<br/> <br/>help SCO sue<br/><br/><br/> <br/><br/><br/>them.<br/><br/><br/><br><br><b><br/><br/><br/>Thanks<br/><br/><br/></b> <br/><br/><br/>to<br/> <br/><br/>Trevor<br/><br/> <br/><br/>Blackwell, <br/>Sarah Harlin, Jessica<br/><br/><br/> <br/><br/><br/>Livingston,<br/><br/> <br/><br/>Peter<br/> <br/>Norvig, <br/>Aaron Swartz, and Jeff Weiner for reading drafts of<br/><br/><br/> <br/><br/><br/><br/>this, and<br/><br/> <br/><br/>to the <br/>guys<br/> <br/>at O'Reilly and Adaptive Path for answering <br/>my<br/><br/><br/> <br/><br/>questions.<br/><br/><br><br><!-- <a href="http://reddit.com"><img src="http://lib.store.yahoo.net/lib/paulgraham/redditino.png" border=0></a><br/><a href="http://reddit.com/info?id=13218"><br/>Comment</a> on this essay.<br/>--><br><br></font></td></tr></tbody></table><br><br/><table width="455" border="0" cellspacing="0" cellpadding="0"><br/><tbody><br/><tr><br/><td><img width="1" height="5" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr><br/><tr valign="top"><br/><td width="6"><br/><center><img width="6" height="14" border="0" hspace="0" src="http://ep.yimg.com/ca/I/paulgraham_2082_4797"></center></td><br/><td width="8"><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="206"><font face="verdana" size="2"><a rel="nofollow" href="http://www.paulgraham.com/web20interview.html"><br/><br/>Interview<br/><br/> <br/><br/>About <br/>Web<br/> <br/>2.0<br/><br/></a><br><img width="1" height="2" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"><br></font></td><br/><td><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="6"><br/><center><img width="6" height="14" border="0" hspace="0" src="http://ep.yimg.com/ca/I/paulgraham_2082_4797"></center></td><br/><td width="8"><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="206"><font face="verdana" size="2"><a rel="nofollow" href="http://www.simpleoption.com/ensayo-web20.html"><br/><br/>Spanish<br/><br/> <br/><br/>Translation<br/><br/></a><br><img width="1" height="2" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"><br></font></td></tr><br/><tr><br/><td><img width="1" height="3" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr><br/><tr><br/><td><img width="1" height="5" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr><br/><tr valign="top"><br/><td width="6"><br/><center><img width="6" height="14" border="0" hspace="0" src="http://ep.yimg.com/ca/I/paulgraham_2082_4797"></center></td><br/><td width="8"><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="206"><font face="verdana" size="2"><a rel="nofollow" href="http://matblog.de/index.php?/archives/334-UEbersetzung-von-Paul-Grahams-Essay-Web-2.0.html"><br/><br/>German<br/><br/> <br/><br/>Translation<br/><br/></a><br><img width="1" height="2" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"><br></font></td><br/><td><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="6"><br/><center><img width="6" height="14" border="0" hspace="0" src="http://ep.yimg.com/ca/I/paulgraham_2082_4797"></center></td><br/><td width="8"><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="206"><font face="verdana" size="2"><a rel="nofollow" href="http://xmlhack.ru/texts/06/web20/web20.html"><br/><br/>Russian<br/><br/> <br/><br/>Translation<br/><br/></a><br><img width="1" height="2" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"><br></font></td></tr><br/><tr><br/><td><img width="1" height="3" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr><br/><tr><br/><td><img width="1" height="5" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr><br/><tr valign="top"><br/><td width="6"><br/><center><img width="6" height="14" border="0" hspace="0" src="http://ep.yimg.com/ca/I/paulgraham_2082_4797"></center></td><br/><td width="8"><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="206"><font face="verdana" size="2"><a rel="nofollow" href="http://d.hatena.ne.jp/lionfan/20060720"><br/><br/>Japanese<br/> <br/>Translation<br/><br/></a><br><img width="1" height="2" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"><br></font></td></tr><br/><tr><br/><td><img width="1" height="3" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr></tbody></table><br><br/><table width="455" border="0" cellspacing="0" cellpadding="0"><br/><tbody><br/><tr><br/><td><font face="verdana" size="2"><br><br><br/><hr><br/><br/><table width="100%" cellspacing="0" cellpadding="0"><br/><tbody><br/><tr><br/><td bgcolor="#ffe799"><img width="1" height="15" src="http://www.virtumundo.com/images/spacer.gif"><font size="2"> <br/><br/>If you liked this, you may also <br/>like<br/><br/> <a rel="nofollow" href="http://www.amazon.com/gp/product/0596006624"><b><i><br/><br/>Hackers<br/> <br/>&<br/><br/> <br/><br/>Painters<br/><br/></i></b></a><br/><br/>.<br/><br/></font> <br><img width="1" height="5" src="http://www.virtumundo.com/images/spacer.gif"></td><br/><tr></tr></tbody></table></font></td></tr></tbody></table>
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<table border="0" cellspacing="0" cellpadding="0"><br/><tbody><br/><tr valign="top"><br/><td><br/><table width="455" border="0" cellspacing="0" cellpadding="0"><br/><tbody><br/><tr valign="top"><br/><td width="455"><font face="verdana" size="2"><b><br/><br/><br/>Notes<br/><br/><br/></b><br><br><br/><br/>[<br/><br/><a rel="nofollow" name="f1n"><font color="#000000"><br/><br/>1<br/><br/></font></a><br/><br/>] <br/>From<br/> <br/>the<br/><br/> <a rel="nofollow" href="http://web.archive.org/web/20040602111547/http://web2con.com/"><br/><br/>conference<br/><br/> <br/><br/>site<br/><br/></a><br/><br/>, <br/>June<br/> <br/>2004: "While the first wave of the Web was closely <br/>tied to the<br/><br/> <br/><br/>browser,<br/> <br/>the second <br/>wave extends applications across the web and enables a new<br/><br/> <br/><br/><br/>generation of services and business<br/> <br/>opportunities." To the extent this <br/>means<br/><br/> <br/><br/>anything,<br/> <br/>it seems to <br/>be about<br/><br/> <a rel="nofollow" href="http://www.paulgraham.com/road.html"><br/><br/>web-based<br/><br/> <br/><br/>applications<br/><br/></a><br/><br/>.<br/><br/><br><br><br/><br/>[<br/><br/><a rel="nofollow" name="f2n"><font color="#000000"><br/><br/>2<br/><br/></font></a><br/><br/>]<br/><br/> <br/><br/>Disclosure: <br/>Reddit was funded b<br/><br/><br/><br/>y<br/><br/><br/><br/> <a rel="nofollow" href="http://ycombinator.com">Y <br/><br/>Combinator<br/><br/></a><br/><br/>. <br/>But<br/> <br/>although I started using it out of loyalty to the <br/>home team,<br/><br/> <br/><br/>I've become<br/> <br/>a genuine <br/>addict. While we're at it, I'm also an investor in !MSFT,<br/><br/> <br/><br/>having sold <br/>all my shares earlier this<br/> <br/>year.<br/><br/><br><br><br/><br/>[<br/><br/><a rel="nofollow" name="f3n"><font color="#000000"><br/><br/>3<br/><br/></font></a><br/><br/>] I'm <br/>not<br/> <br/>against editing. I spend more time <br/>editing<br/><br/> <br/><br/>than<br/> <br/>writing, <br/>and I have a group of picky friends who proofread almost<br/><br/> <br/><br/>everything<br/> <br/>I write. <br/>What I dislike is editing done after the fact by someone<br/><br/> <br/><br/>else.<br/><br/><br><br><br/><br/>[<br/><br/><a rel="nofollow" name="f4n"><font color="#000000"><br/><br/>4<br/><br/></font></a><br/><br/>] <br/>Obvious<br/> <br/>is an<br/><br/> <br/><br/>understatement. Users had been climbing in <br/>through<br/> <br/>the window for years before<br/><br/> <br/><br/>Apple<br/> <br/>finally <br/>moved the door.<br/><br/><br><br><br/><br/>[<br/><br/><a rel="nofollow" name="f5n"><font color="#000000"><br/><br/>5<br/><br/></font></a><br/><br/>] Hint: <br/>the<br/> <br/>way to create a web-based alternative <br/>to<br/><br/> <br/><br/>Office may<br/> <br/>not be to <br/>write every component yourself, but to establish a protocol<br/><br/> <br/><br/><br/>for<br/> <br/>web-based <br/>apps to share a virtual home directory spread across multiple<br/><br/> <br/><br/><br/>servers. Or it may be to write it all<br/> <br/><br/>yourself.<br/><br/><br><br><br/><br/>[<br/><br/><a rel="nofollow" name="f6n"><font color="#000000"><br/><br/>6<br/><br/></font></a><br/><br/>] <br/>In<br/> <br/>Jessica Livingston's<br/><br/> <a rel="nofollow" href="http://foundersatwork.com"><i><br/><br/>Founders <br/>at<br/> <br/>Work<br/><br/></i></a><br/><br/>.<br/><br/><br><br><br/><br/>[<br/><br/><a rel="nofollow" name="f7n"><font color="#000000"><br/><br/>7<br/><br/></font></a><br/><br/>] <br/>Microsoft<br/> <br/>didn't sue their customers<br/><br/> <br/><br/>directly, <br/>but they seem to have done all they<br/> <br/>could to <br/>help SCO sue<br/><br/> <br/><br/>them.<br/><br/><br><br><b><br/><br/>Thanks<br/><br/></b> <br/><br/>to <br/>Trevor<br/> <br/>Blackwell, Sarah Harlin, Jessica<br/><br/> <br/><br/><br/>Livingston,<br/> <br/>Peter <br/>Norvig, Aaron Swartz, and Jeff Weiner for reading drafts of<br/><br/> <br/><br/><br/>this, and<br/> <br/>to the guys <br/>at O'Reilly and Adaptive Path for answering my<br/><br/> <br/>questions.<br/><br><br><!-- <a href="http://reddit.com"><img src="http://lib.store.yahoo.net/lib/paulgraham/redditino.png" border=0></a><br/><a href="http://reddit.com/info?id=13218"><br/>Comment</a> on this essay.<br/>--><br><br></font></td></tr></tbody></table><br><br/><table width="455" border="0" cellspacing="0" cellpadding="0"><br/><tbody><br/><tr><br/><td><img width="1" height="5" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr><br/><tr valign="top"><br/><td width="6"><br/><center><img width="6" height="14" border="0" hspace="0" src="http://ep.yimg.com/ca/I/paulgraham_2082_4797"></center></td><br/><td width="8"><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="206"><font face="verdana" size="2"><a rel="nofollow" href="http://www.paulgraham.com/web20interview.html"><br/>Interview<br/> <br/>About Web <br/>2.0<br/></a><br><img width="1" height="2" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"><br></font></td><br/><td><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="6"><br/><center><img width="6" height="14" border="0" hspace="0" src="http://ep.yimg.com/ca/I/paulgraham_2082_4797"></center></td><br/><td width="8"><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="206"><font face="verdana" size="2"><a rel="nofollow" href="http://www.simpleoption.com/ensayo-web20.html"><br/>Spanish<br/> <br/>Translation<br/></a><br><img width="1" height="2" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"><br></font></td></tr><br/><tr><br/><td><img width="1" height="3" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr><br/><tr><br/><td><img width="1" height="5" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr><br/><tr valign="top"><br/><td width="6"><br/><center><img width="6" height="14" border="0" hspace="0" src="http://ep.yimg.com/ca/I/paulgraham_2082_4797"></center></td><br/><td width="8"><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="206"><font face="verdana" size="2"><a rel="nofollow" href="http://matblog.de/index.php?/archives/334-UEbersetzung-von-Paul-Grahams-Essay-Web-2.0.html"><br/>German<br/> <br/>Translation<br/></a><br><img width="1" height="2" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"><br></font></td><br/><td><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="6"><br/><center><img width="6" height="14" border="0" hspace="0" src="http://ep.yimg.com/ca/I/paulgraham_2082_4797"></center></td><br/><td width="8"><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="206"><font face="verdana" size="2"><a rel="nofollow" href="http://xmlhack.ru/texts/06/web20/web20.html"><br/>Russian<br/> <br/>Translation<br/></a><br><img width="1" height="2" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"><br></font></td></tr><br/><tr><br/><td><img width="1" height="3" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr><br/><tr><br/><td><img width="1" height="5" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr><br/><tr valign="top"><br/><td width="6"><br/><center><img width="6" height="14" border="0" hspace="0" src="http://ep.yimg.com/ca/I/paulgraham_2082_4797"></center></td><br/><td width="8"><img width="8" height="1" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td><br/><td width="206"><font face="verdana" size="2"><a rel="nofollow" href="http://d.hatena.ne.jp/lionfan/20060720"><br/>Japanese <br/>Translation<br/></a><br><img width="1" height="2" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"><br></font></td></tr><br/><tr><br/><td><img width="1" height="3" border="0" src="http://ep.yimg.com/ca/Img/trans_1x1.gif"></td></tr></tbody></table><br><br/><table width="455" border="0" cellspacing="0" cellpadding="0"><br/><tbody><br/><tr><br/><td><font face="verdana" size="2"><br><br><br/><hr><br/><br/><table width="100%" cellspacing="0" cellpadding="0"><br/><tbody><br/><tr><br/><td bgcolor="#ffe799"><img width="1" height="15" src="http://www.virtumundo.com/images/spacer.gif"><font size="2"> <br/>If you liked this, you may also like<br/> <a rel="nofollow" href="http://www.amazon.com/gp/product/0596006624"><b><i><br/>Hackers <br/>&<br/> <br/>Painters<br/></i></b></a><br/>.<br/></font> <br><img width="1" height="5" src="http://www.virtumundo.com/images/spacer.gif"></td><br/><tr></tr></tbody></table></font></td></tr></tbody></table></td></tr></tbody></table><br/><script type="text" /><br/>csell_env = 'mud';<br/></script><br/><br/><script type="text" /><br/>// Begin Y! Store Generated Code<br/> </script><br/><br/><script type="text" /></script><br/><br/><script type="text" /><br/></script><br/><br/><script type="text" /><br/>// Begin Y! Store Generated Code<br/> csell_page_data = {}; csell_page_rec_data = []; ts='TOK_STORE_ID';<br/></script><br/><br/><script type="text" /><br/>// Begin Y! Store Generated Code<br/>function csell_GLOBAL_INIT_TAG() { var csell_token_map = {}; csell_token_map['TOK_ITEM_ID_LIST'] = 'web20'; csell_token_map['TOK_BEACON_TYPE'] = 'prod'; csell_token_map['TOK_RAND_KEY'] = 't'; csell_token_map['TOK_SPACEID'] = '2022276099'; csell_token_map['TOK_IS_ORDERABLE'] = '2'; csell_token_map['TOK_STORE_ID'] = 'paulgraham'; csell_token_map['TOK_URL'] = 'http://geo.yahoo.com'; csell_token_map['TOK_ORDER_HOST'] = 'order.store.yahoo.net'; c = csell_page_data; var t = csell_token_map; c['s'] = t['TOK_SPACEID']; c['url'] = t['TOK_URL']; c['si'] = t[ts]; c['ii'] = t['TOK_ITEM_ID_LIST']; c['bt'] = t['TOK_BEACON_TYPE']; c['rnd'] = t['TOK_RAND_KEY']; c['io'] = t['TOK_IS_ORDERABLE']; YStore.addItemUrl = 'http%s://'+t['TOK_ORDER_HOST']+'/ymix/MetaController.html?eventName.addEvent&cartDS.shoppingcart_ROW0_m_orderItemVector_ROW0_m_itemId=%s&cartDS.shoppingcart_ROW0_m_orderItemVector_ROW0_m_quantity=1&ysco_key_cs_item=1§ionId=ysco.cart&ysco_key_store_id='+t[ts]; } <br/></script><br/><br/><script type="text" /><br/>// Begin Y! Store Generated Code<br/>function csell_REC_VIEW_TAG() { var env = (typeof csell_env == 'string')?csell_env:'prod'; var p = csell_page_data; var a = '/sid='+p['si']+'/io='+p['io']+'/ii='+p['ii']+'/bt='+p['bt']+'-view'+'/en='+env; var r=Math.random(); YStore.CrossSellBeacon.renderBeaconWithRecData(p['url']+'/p/s='+p['s']+'/'+p['rnd']+'='+r+a); } <br/></script><br/><br/><script type="text" /><br/>// Begin Y! Store Generated Code<br/>var csell_token_map = {}; csell_token_map['TOK_PAGE'] = 'p'; csell_token_map['TOK_WS_URL'] = 'http://paulgraham.csell.store.yahoo.net/cs/recommend?itemids=web20&location=p'; csell_token_map['TOK_SHOW_CS_RECS'] = 'false'; csell_token_map['TOK_CURR_SYM'] = '$'; var t = csell_token_map; csell_GLOBAL_INIT_TAG(); YStore.page = t['TOK_PAGE']; YStore.currencySymbol = t['TOK_CURR_SYM']; YStore.crossSellUrl = t['TOK_WS_URL']; YStore.showCSRecs = t['TOK_SHOW_CS_RECS'];</script><br/><br/><script type="text" /></script><br/><br/><script type="text" /><br/></script><br/><br/><script type="text" /></script><br/><br/><script type="text" /></script><br/><br/><script language="javascript"><br/>if(window.yzq_p==null)document.write("<scr></scr>");<br/></script><br/><br/><script language="javascript" src="http://l.yimg.com/d/lib/bc/bc_2.0.4.js"></script><br/><br/><script language="javascript"><br/>if(window.yzq_p)yzq_p('P=CN5B99j8fr6smw7zkHB7FAGzpZvAWEsZF50ACt_f&T=13ro42q1a%2fX%3d1259935645%2fE%3d23732888%2fR%3dst%2fK%3d5%2fV%3d1.1%2fW%3dJ%2fY%3dYAHOO%2fF%3d1979439171%2fI%3d1%2fS%3d1%2fJ%3d86D2B444');<br/>if(window.yzq_s)yzq_s();<br/></script><br/><noscript></noscript><br/><script type="text" id="diigo-clip-JSCript" /></script>
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Notes
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23 Nov 09
Jackson Cousethe web as it was meant to be.
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"the web as a platform,"
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"Web 2.0" seemed to mean was something about democracy
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web-based applications can now be made to work much more like desktop ones.
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democracy seems to win is in deciding what counts as news
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sites suggest that voters do a significantly better job than human editors
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Editors. They control the topics you can write about, and they can generally rewrite whatever you produce. The result is to damp extremes. Editing yields 95th percentile writing—95% of articles are improved by it, but 5% are dragged down
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the best writing online should surpass the best in print
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Selection beats damping
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Never make users register, unless you need to in order to store something for them.
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Err on the side of generosity.
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Let users do what they want. If you don't and a competitor does, you're in trouble.
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The ultimate way to be nice to users is to give them something for free that competitors charge for.
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If you can figure out a way to turn a billion dollar industry into a fifty million dollar industry, so much the better, if all fifty million go to you.
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Web 2.0 means using the web the way it's meant to be used
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sailing with the wind
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05 Nov 09
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18 Sep 09
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18 Aug 09
D BDoes "Web 2.0" mean anything? Till recently I thought it
didn't, but the truth turns out to be more complicated. Originally, yes,
it was meaningless. Now it seems to have acquired a meaning. And yet
those who dislike the term are probably right, becInternet Google reference definition web20 2005 fromdelicious
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14 Aug 09
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10 Apr 09
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