Color Think Tank - the psychology of color - The Diigo Meta page

• 16 Jun 15
  

  theresa1123

  JOUR300

  • Colors are seen as warm or cool mainly because of long-held (and often universal) associations. Yellow, orange and red are associated with the heat of sun and fire; blue, green and violet with the coolness of leaves, sea and the sky. Warm colors seem closer to the viewer than cool colors, but vivid cool colors can overwhelm light and subtle warm colors. Using warm colors for foreground and cool colors for background enhances the perception of depth.
  • It's caused by an effect called color fatiguing. When one color strikes a portion of the retina long enough, the optic nerve begins sending confused signals to the brain. This confusion is intensified by the complementaries.
  • If you want to use complementary colors without causing discomfort, you can outline each of the colors with a thin neutral white, gray or black line. The outlines separate the two colors, which helps your brain keep them separated.

  1 more annotation...

• 03 Jun 12
  

  ommo315
  • Colors are seen as warm or cool mainly because of long-held (and often universal) associations. Yellow, orange and red are associated with the heat of sun and fire; blue, green and violet with the coolness of leaves, sea and the sky. Warm colors seem closer to the viewer than cool colors, but vivid cool colors can overwhelm light and subtle warm colors. Using warm colors for foreground and cool colors for background enhances the perception of depth.
  • Although red, yellow and orange are in general considered high-arousal colors and blue, green and most violets are low-arousal hues, the brilliance, darkness and lightness of a color can alter the psychological message.
• 02 Nov 11
  

  Katie Walker

  color

• 10 Oct 11
  

  Helton Valentini

  color

• 10 Jun 11
  

  Mary Ronemous

  color

• 06 Dec 10
  

  praiseyouwiththedance
  • Red has been shown to stimulate the senses and raise the blood pressure, while blue has the opposite effect and calms the mind.
  • People will actually gamble more and make riskier bets when seated under a red ligh
  • That's why Las Vegas is the city of red neon
  • Scientists have found that actual physiological changes take place in human beings when they are exposed to certain colors. Colors can stimulate, excite, depress, tranquilize, increase appetite and create a feeling of warmth or coolness. This is known as chromodynamics.
  • Color is light and light is energy.

  3 more annotations...

• 14 Nov 09
  

  Mel McBride

  colour composition design readings

• 12 Jun 09
  

  Christine Garraway

  psychology of color The

• 16 Apr 09
  

  Bruno Bichet

  wheel color couleur chromatique colors colours webdesign inspiration psychology theory art design marketing colour pantone delicious-20090827

• 08 Apr 09
  

  Ady Gould

  Our personal and cultural associations affect our experience of color. Colors are seen as warm or cool mainly because of long-held (and often universal) associations. Yellow, orange and red are associated with the heat of sun and fire; blue, green and violet with the coolness of leaves, sea and the sky. Warm colors seem closer to the viewer than cool colors, but vivid cool colors can overwhelm light and subtle warm colors. Using warm colors for foreground and cool colors for background enhances the perception of depth.

  colour psychology marketing webdesign design #delicious

• 02 Apr 09
  

  jason buck

  design art color colour

• 16 Oct 08
  

  Melissa Rosales

  color design

• 02 May 08
  

  E Barney

  required reading for class 3 - talk to Adam about his color class at Columbia, see if this is the sort of thing they talked about..........10 websites to read in addition to browsing chapters 28-32 in Web Design in a Nutshell

  LIS590LWL assigned reading web design color in web design

• 28 Sep 07
  

  bakerref

  colors

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