Pandia takes a look at pay-per-click text ad promotion and a book on PPC search engine marketing.
There is regular, organic, search engine optimization, where you try to improve your rankings in regular search results. Then there is pay-per-click search engine marketing, where you buy your way to click throughs and a good rate of return.
All search engines now sell pay-per-click text (PPC) ads, presenting ads that are relevant to the search query topic side by side by regular search results.
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