Death Of Old Media Exaggerated, They Have At Least Five Years Left - The Diigo Meta page

• 20 Oct 08
  

  Andy Brudtkuhl

  “One of the things we need to get into context here is that traditional media isn’t dead yet and won’t be for the next five years. It’s very important to think why. The over-50s are helping to sustain traditional media, and also in many of the emerging markets there is still plenty of room for traditional media. The death of traditional media is exaggerated, at least in a five-year context.”

  getanewbrowser media

• 

  Michael Jensen

  PriceWaterhouseCooper: “One of the things we need to get into context here is that traditional media isn’t dead yet and won’t be for the next five years. It’s very important to think why. The over-50s are helping to sustain traditional media, and also in many of the emerging markets there is still plenty of room for traditional media. The death of traditional media is exaggerated, at least in a five-year context.”

  new media traditional media

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