According to Vara Software, ScreenFlow is a "Professional Screencasting Studio," and that description nicely sums up what ScreenFlow is all about. ScreenFlow grabs audio and video from the computer and from external sources, provides a timeline for editing these recordings, and offers a range of effects aimed specifically at creating on-screen software presentations -- aka "screencasts" -- like highlighting the mouse pointer or visualizing key presses and mouse clicks.
screenflow screencast podcast video
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