This link has been bookmarked by 10 people . It was first bookmarked on 04 Aug 2006, by Warich.
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11 Oct 07
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A meme is a virally-transmitted unit of cultural information.
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The most important thing about a meme, and the only way it can survive, is that it’s compelling enough to pass on.
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In the online world, memes are the currency of word-of-mouth marketing.
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- Subservient Chicken - A website where users make an actor in a chicken suit complete various actions by typing commands. Also, a viral promotion for Burger King’s chicken sandwiches.
- Baitcar.com - Vancouver-area law enforcement agencies set up a series of ‘bait cars’ to catch car thieves. The cars are equipped with video cameras, and the most entertaining of the resulting videos are posted to Baitcar.com, which received 25,000 visitors in its first week.
- The Shining Redux - A contest held by the Association of Independent Creative Editors led to a clever re-cut trailer for The Shining, turning the film into a feel-good romantic comedy.
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- A few popular sites can spread infections rapidly
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The vast majority of traffic came from over 500 additional, less-popular sites and other sources. A meme builds your web presence one visitor at a time.
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Many visitors, for example, transmitted and received the meme through email. Others used online chat clients like MSN or Yahoo Messenger. Ensure your meme is easily explained for these communicators.
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Don’t ignore the social bookmarking sites, but don’t obsess over them either.
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Be multilingual
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15 Aug 07
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06 Apr 07
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The Meme Epidemic - A Case Study
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A meme is a virally-transmitted unit of cultural information.
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The most important thing about a meme, and the only way it can survive, is that it’s compelling enough to pass on.
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22 Mar 07
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04 Aug 06
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02 Aug 06
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01 Aug 06
Kate TrgovacGreat piece by Darren Barefoot on the definition of memes as well as a simple, illustrative case study!
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