Microsoft Proposes Tiered Privacy in Online Advertising - New York Times - The Diigo Meta page

• 24 Aug 08
  

  Madeline Brownstone
  • Simply put, there is a fundamental mismatch between the technologies of tracking and targeting and consumers' ability to exercise informed judgment and control over their personal data
  • "Simply put, there is a fundamental mismatch between the technologies of tracking and targeting and consumers' ability to exercise informed judgment and control over their personal data
  • t is clear that after seven years of industry self regulation, neither the voluntary organizations nor the individual companies' approaches to privacy protection are working. Only if consumers are strongly interested, extremely literate, well-informed and highly skilled can they negotiate the opaque, inconsistent morass of opt-out procedures."

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