New Sales Program Pays Facebook Members - New York Times - The Diigo Meta page

• 14 Mar 08
  

  Jackie

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  • a new application aims to inject more commerce into the social playground by paying Facebook members who help merchants sell to their friends.
  • All the inventory, order processing and delivery arrangements are handled by the merchants -- just as they would be for any other sale.
  • Facebook won't receive a cut of the sales made through Market Lodge
  • paying Facebook members to drum up sales could be more effective than advertising, which can cost up to $15 for every $100 in sales.
  • Pushman said she will face a new problem: figuring out how to persuade more Facebook members to recommend her products in their personal stores.

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