Put Ad on Web. Count Clicks. Revise. - NYTimes.com - The Diigo Meta page

• 02 Jun 09
  

  Eubin Kim

  advertising metrics data-driven

• 01 Jun 09
  

  jbronstein

  advertising metrics analytics

  • “It’s putting numbers to an industry that never had numbers before,” says Mr. Herman, 27, who started and sold three media and technology companies before founding Varick last summer. “It’s nice to be able to tell your brand manager or the chief marketing officer which audience is interacting with the unit, what time of day, what day of the week, and what the response is on certain types of offers. Before, nobody could really tell you that.”
  • Where the data guys were once an afterthought in a marketing presentation, now they are at the core of the online strategy.
  • 1 more annotations...
  • • Still, getting advertising agency employees to rely on data is difficult, agencies say. And as people trained on Wall Street migrate to Madison Avenue, executives anticipate battles between creative types and wonks.

Would you like to comment?

Join Diigo for a free account, or sign in if you are already a member.