This link has been bookmarked by 2 people . It was first bookmarked on 06 Apr 2009, by Howard Rheingold.
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06 Apr 09
Howard RheingoldLast year Los Pikadientes de Caborca recorded “La Cumbia del Río” — a bare-boned singalong about dancing and partying by the side of a local river — on a home computer, uploaded it to their cellphones and, with help from Bluetooth and Memory Sticks, shared it with friends. The song quickly went viral, and its grass-roots popularity led to heavy rotation on radio stations across Sonora; before long, cellphone videos of people dancing to the song were flooding YouTube.
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Last year Los Pikadientes de Caborca recorded “La Cumbia del Río” — a bare-boned singalong about dancing and partying by the side of a local river — on a home computer, uploaded it to their cellphones and, with help from Bluetooth and Memory Sticks, shared it with friends. The song quickly went viral, and its grass-roots popularity led to heavy rotation on radio stations across Sonora; before long, cellphone videos of people dancing to the song were flooding YouTube.
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“We have to be honest; we wouldn’t exist without cellphones and ring tones,” said Francisco Gonzalez (who goes by the single name Pancho) of Los Pikadientes, whose new album is scheduled for June, complete with an elaborate ring-tone marketing plan. “We ended up doing eight months of promotion in the United States because of that one song. We’re the ultimate cellphone success story.”
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