This link has been bookmarked by 1 people . It was first bookmarked on 09 Mar 2009, by Yule Heibel.
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09 Mar 09
Yule HeibelThis is the article everyone agrees is all wrong: David Carr argues that newspapers should lock the barn doors even though the horse has long left the stable...
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¶No more free content. The Web has become the primary delivery mechanism for quality newsrooms across the country, and consumers will have to participate in financing the newsgathering process if it is to continue. Setting the price point at free — the newspaper analyst Alan D. Mutter called it the “original sin” — has brought the industry millions of eyeballs and a return that doesn’t cover the coffee budget of some newsrooms.
The big threat would be that newspapers could lose the readers they have, lots of them. The mitigating factor is that a lot of those readers aren’t paying anyway.
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¶No more free ride to aggregators. Google announced that it would begin selling ads against Google News, with almost no financial accommodation to the organizations that generate that news. The book industry — of all Luddites — has extracted cash from Google, as did the wire services. Google, The Huffington Post and Newser have built their audiences and brands on other people’s labors.
Most aggregators are not promoting newspaper content; they are repurposing it to their own ends. Newspapers’ audiences are harvested and sold divorced from the content that attracted them in the first place.
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¶No more commoditized ads. Ad markets and remnant sales have been a lose-lose proposition, ginning up more and more ads for less and less revenue, turning a grim dollars-into-dimes model into a hopeless dimes-into-pennies proposition. Newspapers once thrived by selling scarce ad positions. The downside is turning down ads, and who can afford that right now?
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¶Throw out the Newspaper Preservation Act. Regulatory reform will allow the industry to consolidate to an economically feasible model and preserve newsgathering. Does Seattle need two newspapers? Did Denver? Sure, it’s preferable for all kinds of reasons. But one is better than none.
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