This link has been bookmarked by 10 people . It was first bookmarked on 12 Nov 2008, by Mike Cadogan.
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11 Jul 12
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14 Sep 11
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12 Nov 08
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But the data collected by search engines is particularly powerful, because the keywords and phrases that people type into them represent their most immediate intentions. People may search for “Kauai hotel” when they are planning a vacation and for “foreclosure” when they have trouble with their mortgage. Those queries express the world’s collective desires and needs, its wants and likes.
Internal research at Yahoo suggests that increases in searches for certain terms can help forecast what technology products will be hits, for instance. Yahoo has begun using search traffic to help it decide what material to feature on its site.
Two years ago, Google began opening its search data trove through Google Trends, a tool that allows anyone to track the relative popularity of search terms. Google also offers more sophisticated search traffic tools that marketers can use to fine-tune ad campaigns. And internally, the company has tested the use of search data to reach conclusions about economic, marketing and entertainment trends.
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The "collective intelligence" of the web might be used to spot more than just tech trends: It could help healthcare centers prepare for flu outbreaks in certain parts of the country.
Bookmarks article google healthcare healthmarketing onlinebehavior publichealth es flu health technology search nytimes internet
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jessica charlesworthSAN FRANCISCO — There is a new common symptom of the flu, in addition to the usual aches, coughs, fevers and sore throats. Turns out a lot of ailing Americans enter phrases like “flu symptoms” into Google and other search engines before they call their do
maps health technology predictions datamining trends crowdsourcing
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andE Rigbythe googlenet now knows how u r feeling...
amazing. good. and scary...
it means that googletrends can also be used to find out horny hotspots -
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Tests of the new Web tool from Google.org, the company’s philanthropic unit, suggest that it may be able to detect regional outbreaks of the flu a week to 10 days before they are reported by the Centers for Disease Control and Prevention.
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11 Nov 08
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