Google Strikes Partnership With NBC to Expand in TV Advertising - NYTimes.com,... - The Diigo Meta page

• 09 Sep 08
  

  Lawrence Jung

  advertising

  • Under the agreement, NBC Universal will make a relatively small amount of advertising time on networks like MSNBC, CNBC, Sci Fi and Oxygen available for sale through Google’s TV Ads program in the coming months, the companies said. The partnership could later be extended to other NBC Universal properties.

  • The deal with NBC will help the company broaden its reach.

    “NBC Universal is a big win for us in terms of distribution growth,” said Michael Steib, director of Google TV Ads.

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