Most commercial webisodes rely on video advertising before, during or after the episode, or product placement and brand integration within the sho
“If your Web show has 35,000 people watching it, but all of those people are valuable to a certain advertiser, you can make good money from that show,” Dina Kaplan, a co-founder of the video site Blip.tv, said.
“We need the TVs in the living rooms to be integrated with the Internet,” said Ron Richards, the director of marketing and product management for Revision3, which calls itself a “television network for the Internet generation.”
Perhaps most important, people in the industry say, Web shows need serious promotional support. New television shows benefit from multimillion-dollar marketing campaigns; webisodes do no
“Having a big hit that people around the water cooler in Louisville are actively discussing will be a turning point for the industry,” Ms. Kaplan said.
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