This link has been bookmarked by 5 people . It was first bookmarked on 13 Aug 2008, by Andy Brudtkuhl.
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14 Mar 10
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But Media Rights Capital, a boutique production company that has the ability to invest about $400 million a year in movies, television and Internet episodes, thinks it has figured out a sustainable business model with the Google Content Network. Every time someone clicks on one of the syndicated videos, the associated advertiser pays a fee, with shares going to Mr. MacFarlane, Media Rights, Google and the Web site that generated the click.
“We believe the revenue could be formidable,” said Karl Austen, a lawyer who worked on the deal. “What is exciting is that this is a way to monetize the Internet immediately. Instead of creating a Web site and hoping Seth’s fans find it, we are going to push the content to where people are already at.
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16 Jul 08
Adam Crowe"Every time someone clicks on one of the syndicated videos, the associated advertiser pays a fee." -- Great play for context/targeted product-placement (!ads) within animation. Narrative <--> Generative via attention profiling. Your story will be graphed.
google businessmodels distribution entertainment advertising marketing productplacement metabrands virtualgoods search intention attention storygraph theadvertisedlife socialobjects objects
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02 Jul 08
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Instead of creating a Web site and hoping Seth’s fans find it, we are going to push the content to where people are already at.
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30 Jun 08
Andy BrudtkuhlIn September, Seth MacFarlane, creator of “Family Guy” on television, will unveil a carefully guarded new project called “Seth MacFarlane’s Cavalcade of Cartoon Comedy.” Unlike “Family Guy,” which is broadcast on Fox, this animation series w
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