Paul Gillin
Coors has a new campaign called “Code blue” that's built on the new feature of Coors Light beer bottles that turns the color of the mountains pictured on the labels from white to blue when the beer gets cold enough to drink. Facebook users will soon be able to send friends “Code blue” alerts inviting them to meet up for a beer. They can even set a meeting point using Facebook maps. (via <a href="http://www.womma.org/blog/2008/05/coors-light-uses-online-networks-to-help-friends-connect-offline/">WOMMA blog</a>.
facebook
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.