To Aim Ads, Web Is Keeping Closer Eye on You - New York Times - The Diigo Meta page

• 14 Sep 11
  

  baikdahae
  • new analysis of online consumer data
  • These companies use that information to predict what content and advertisements people most likely want to see
  • They can charge steep prices for carefully tailored ads because of their high response rates
  • “What is targeting in the long term?”
  • “You’re getting content about things and messaging about things that are spot-on to who you are.”
  • Large Web companies like Microsoft and Yahoo have also acquired a number of companies in the last year that have rich consumer data

  4 more annotations...

• 08 Jun 11
  

  Hope Foster-Reyes

  privacy behavioral targeting advertising online

• 13 Mar 08
  

  Jackie

  aaa ads comscore data sns traffic www

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