Blogging's a Low-Cost, High Return Marketing Tool - New York Times - The Diigo Meta page

• 28 Dec 07
  

  eyal matsliah

  blogging businesses consulting freelance low-cost nytimes

  • But some companies are suited to blogging. The most obvious candidates, said Aliza Sherman Risdahl, author of “The Everything Blogging Book” (Adams Media 2006), are consultants. “They are experts in their fields and are in the business of telling people what to do.”
  • My blogging philosophy is like the open source model in software. It’s sort of a hippie concept. If I can help other people, it’s personally rewarding. And those people will likely pay it back in some ways.”

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