P.&G., the Pioneer of Mixing Soap and Drama, Adds a Web Installment - New York... - The Diigo Meta page

• 15 Oct 07
  

  Zohar Manor-Abel

  The company that brought soap operas to radio, then television, Procter & Gamble, is trying the same strategy online with “Crescent Heights,” a new show intended to reach young viewers where they watch the most — their PCs and cellphones.

  p&g soap inetrnettv tv

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